The Research On The Consumer Demand In China Based On The Uncertain Expectation

Expanding the domestic demand, the key is to enhance consumer demand. Expanding urban and rural residents'demand, the key is to maintain steady and rapid economic development, reform distribution system and the social security system, and strengthen residents'certain expectations to revenues. In 2011, the 1025 planning decides to establish and expand consumer demand of long-effect mechanism, and expand consumer demand for expanding domestic demand. Clearly, it's great significance that effectively alleviating residents'concerns about future uncertainties, continuously improving the purchasing power and the expected consumer confidence of urban and rural residents would increase the consumer spending, so as to maintain stable and rapid development of economy in the economic transition period and post-crisis era.With the guidance of Marxist economics theory, the paper not only combs fully the evolution from deterministic consumption theory to consumption theory of uncertainty, but also analyzes the consumption characteristics and restraining factors of urban and rural residents since the 1990s from the point of uncertainty. Of course, the research on consumer's behavior should be based on the institutional and economic environment that human live and develop. In the context of economic recovery at home and abroad that still exist many uncertain factors, the paper makes empirical analysis of it that Chinese residents are facing to, and deeply reveals the extent and trend of uncertain expectation to future influencing the residents'consumption demand according to the uncertain consumption theory and the urban and rural residents'panel data of most provinces in China.