Research On Marketing Of Real Estate And Customer Satisfaction

With the rapid development and stable improvement of our national economy and people's life, Chinese real estate industry is on high speed development, and it has becoming one of the important pillar industries of Chinese national economy. As it is on basic developing stage and encounters some problems. Thus it's very important for healthy development of real estate market to study marketing theories of real estate and customer satisfaction.Firstly, this treatise discussed development of real estate market. From the discussion, it illustrated the focal issue as well as the basic material and framework of the research in this treatise.Secondly, on the basis of study in the foundation of market and market mechanism, it further illustrated the basic principle of real estate market and operation mechanism. The developing tendency of housing industrialization and mode of house decoration has been analyzed.Thirdly, it conducted in depth study in marketing theories, and figured out the present situation of Chinese marketing theory and encounter problems of real estate marketFourthly, while analyzing the limitation of traditional marketing ideas, it illustrated the concept of customer satisfaction and inner relationship between customer satisfaction and loyalty. Furthermore, this treatise provides total solution to solving variable representation and multicollinearity of customer satisfaction of real estate market based on structure equation model.Fifthly, under the market analysis of QLHY project, the marketing planning of QLHY project is studied and its benefit is forecasted in this section.Lastly, based on the previous sections, this treatise provided the customer satisfaction representative variable based on real estate market study and established the structural equation model of customer satisfaction, designed the customer satisfaction survey, and conducted empirical research using the data and background of QLHY project. The research acquired the relationship between Influencing satisfaction factors and their contributions to customer satisfaction, which will give the improving strategy support to QLHY project.