Study On The Investment Management Of The National Forest Park

With the prosperity of ecotourism, the forest park in China gets its all-around development. Today, the number and the scale of forest park have grown up quickly, which bring a large amount of investment capital with an average annual growth rate of 28.85 percent since 2001, and the average annual growth rate of forest park's number is 9.18 percent, and the total area of it is 4.77 percent. Under the current status, the academy and enterprise begin to pay more attention to how to use the capital efficiently which had been put into the forest park. But by now, the research on forest park investment management, investment benefit analysis and performance evaluation cannot meet the forest park's demand to sustainable development.Based on the characteristic of the national forest park, this article talks about the investment management of the forest park by qualitative and quantitative analysis. And the purpose of the national forest park is the main clue of the study. By the system analysis about the forest park operation, investment, investment management and the performance of investment management, this article point out that it is necessary for national forest park to take investment management, and the management mechanism and performance evaluation is the efficiency methods to the investment management of national forest park. At the last part of the article, the author put forward four main countermeasures which include eight points to manage investment of the national forest part. The main conclusions of the study are involved as follows:(1) The investment management is helpful for the national forest park's sustainable development. This article based on the characteristics of the national forest park, point out that today the forest park in China has many problems includes lack of capital to built infrastructure and do the protect job, regional investment and development is unbalance and the benefit is not so good. And the social public has pay more attention to the development of forest park, the country has promulgated several policies, the related theory and international successful experience has bring method for forest park to take, which makes our country has the essential to take the investment management of forest park. The article based on the essential connotation of investment and investment management, give the point of view that the management subject is the government, the core essence is ecology, and the ultimate goal is sustainable development.(2) The mechanism of investment management is the basis system guarantee to investment management. The article point out that there are some problems such as the management subject is not defined clearly; the capital is not used in certain place, not often take investment management and lack of the talents in the certain fields. After compare the models of investment management national and international, the article point out that the lack of mechanism is the origin reason for all problems that mentioned above, the management mechanism is the basic of management to forest park investment. Analysis by stakeholder theory, we think that the national forest park investment management is a game process, which includes two main players, and the game process is a dynamic game with incomplete information. So we take the game analysis, and get six strategies combinations. By compare the payoff of different players, we draw a conclusion that there have five respects to built management mechanism of the national forest park.(3) The unexcellent of performance of investment management restrict the development of forest park cause. The mechanism is the basic system guarantee, but the questions are whether the goal of management has implemented or not, we need more studies. In this article, we use the data envelopment analysis (DEA) method to take the input-output analysis of forest park in China. The model we used is VRS model for one year section and Malmquist model for panel data. The result shows that although different provinces have different performance, the total performance is not satisfied, there are both input slacks and output slacks, and we need to improve the efficiency from the technology and the scale. And the technology efficiency is more important to total performance.(4) The overall process performance evaluation is the solution to improve the efficiency of investment management. In this article, we think that the improve of technology efficiency is the process of effective allocation of resource, and the process need the supervision which mains the whole process performance evaluation of investment management, and finally get the supervision on process and result by performance evaluation. Therefore, based on the DEA analysis, we put forward that the performance evaluation is the solution to improve the efficiency.(5) The evaluating index system is the basic of the national forest park performance evaluation. After talk about the meaning and the background of the performance evaluation for the national forest park, we study on the evaluating index system. In our opinion, the evaluating index system composed two parts, one is to evaluate the process of management and the other is to evaluate the result of management. The methods we chose to weight each index are the questionnaire survey and analytic hierarchy process (AHP), and the result tells that the process of management is more important than the result of management.