Research On The Public Interest Of Ecotourism

In china the word Ecotourism caters to the wishes of the people who expecting the green life so much that many travel enterprises attract tourists under the banner of ecotourism. Meanwhile some of the ecotourism projects in natural reserve fail to follow strictly the principle of ecotourism and the over-developing to protect natural resource add over-weight burden on the nature reserve. Some of loss on protect resources may not be recovered in a short term. Besides there are many people take the natural tourism as ecotourism.......Therefore ecotourism programs in China are being in doubt and criticism by the public.Modern ecotourism is intended to let people cross to the original nature closely to feel the beauty of nature and learn to love the nature environment and strengthen their responsibility of natural protection. Further the negative impact on natural environment is controlled to minimum by tourist responsible conduct and various protection methods during the travel process. The last one should be considered that the income from tourism is going to the nature reserve and the local community and encourage the voluntary protection behavior. These characteristics can show that the ecotourism owns the public interest attribute itself.The thesis discussed five issues as follows. First, the public interest of ecotourism was proved by economics and public interest theory; Second, ecotourism system includes 3 factors which are tourists as subject, tourism resources as object and tourism industry as media like other tourism system. Besides the "community" factor should be joined as a carrier and the government, NGOs as a whole should be taken as a public interest body. The whole five factors form an ecotourism model;Third,ecotourism system contains two paths which are the public interest and private benefit. The late one named market path, consists of the subject and object and media, gets the private benefit while the government and NGOs deliver institution public interest and the community and tourism industry deliver object public interest; Fourth, realization of ecotourism public interest supply in China depends on if the eight key stakeholders which are tourists, NR, enterprises, local communities, governments and NGOs, academic and media can establish a symbiosis relationship. Fifth, ecotourism public supply in China should have an institutional arrangements which government plays the role of strategy making with NGOs as a role of supporting the supply and tourism business standing the implementation position.