The Study On The Cultural Conflicts In The Transnational Strategic Alliances

Vision of strategic and scarcity of enterprises'resources are a pair of irreconcilable inner contradiction especially in the field of increasingly fierce international competition, as the result the degree of enterprises'strategic defect inevitably deepens. On the other side, enterprises must try their best to find, seek and control strategic resources which they need and dynamically match what vision of strategic require, at the same time, they have to keep, strengthen and improve their strategic position and advantages in competition in order to fill up their strategic defect. Therefore, it is an important channel for any enterprises to realize their resources shared and enlarged by forming strategic alliance with other enterprises both in domestic and abroad. In the past decades, transnational strategic alliance has become one of the major strategies of many transnational companies, even as IBM and GM which own the independent management resources and tradition also regard establishing transnational strategic alliance as one basic participating strategy. They form cooperated mechanism of resources shared, risk shared and benefit shared, utilize the effective cooperation of each other and create competition advantages through making alliance with those companies which will benefit themselves all over the world.The members of transnational strategic alliance often come from two or more countries, so they have different corporate culture, values and thinking patterns. Furthermore, conflict may exist in different culture of countries and corporations, they are following reasons in detail: first reason is that the different countries have difference social culture and alliance partners think as"self-reference criterion"and it will result lack of understanding among partners and arouse conflict. Secondly, different enterprises have differences on values, business goal and moral standard and those differences will arouse culture conflict too. Thirdly, such obstacles as language, habits and information understanding will also cause communication obstacle and result culture conflict. Fourthly, because of lack of understanding of culture differences and conflict among alliance or alliance partners'incorrect attitude, it will widen the scope of conflict, the possibility and frequency of conflict. If conflicts can't be solved reasonably, it will result in the failure of transnational strategic alliance and can't fulfill the strategic goals which are formulated at the beginning of the establishing of alliance.Though the culture conflict in transnational strategic alliance have been paid attention by theorists and appliers, concealed by the emphasis of"alliance goals"and"benefit shared", cross-cultural barriers of alliance members which exist in practice are always ignored.. The result is that they can't realize benefit shared but also take unnecessary loss of cross-cultural risks. Therefore, how to keep watch the risks of cross-culture which caused by culture conflict among partners is the important premier which decide the success of transnational strategic alliance.All in all, this dissertation makes analysis of the culture differences among the members of the transnational strategic alliance, indentifies the reasons for the culture conflicts in the transnational strategic alliance, and also analyzes the suitibility problems of the culture conflicts in the transnational stragetic alliance, which will enforce culture conflicts in the transnational strategic alliance and furthermore, recognize both the positive and negative effects of the culture conflicts on the transnational strategic alliance.Therefore the culture conflicts must be controlled within the proper level.The research of this paper creatively put forward strategic of control the culture conflict of transnational strategic alliance and make cross-cultural management of transnational strategic alliance, then provide theoretical tutor for the practice of transnational strategic alliance management.This dissertation combines norms study and empirical study and follow the research thoughts of documents reading and interviewing-putting forward assumption-forming questionnaire and survey data- empirical analyzing-drawing up conclusion. According to above research thoughts, the whole dissertation is consist of 6 parts.Chapter one is introduction. It mainly introduces the background of the paper, the research significance, research train of thoughts, research methods and research routes.Chapter two is literature reviews. This part reviews and evaluates related literatures.Chapter three is the contributing factor analysis of culture conflict of transnational strategic alliance. Based on the analysis of culture difference and culture conflict, it further analyzes the culture difference of transnational strategic alliance and puts forward theory frame about culture conflict of transnational strategic alliance. According to Hofstede's theory of culture difference, it analyzes the formation of culture conflict of transnational strategic alliance from the angel of four-dimension.Chapter four is the analysis of culture conflict's influence on transnational strategic alliance. This part analyzes culture conflict's influence on transnational strategic alliancefrom four-dimension, such as collaboration, commitment, degree of trust and effect of communication and thus it sets up theory analysis frame of culture conflict's influence on transnational strategic alliance.Chapter five is about culture conflict integration model and empirical test in transnational strategic alliance. Based on the model, it advances hypotheses and builds theory model. According to statistic analysis of questionnaire, it testifies intermediate variable's (collaboration, commitment, degree of trust and effect of communication) influence on alliance and how culture conflict effect international strategic alliance indirectly by intermediate variable.Chapter six is main conclusion and prospect. It makes a conclusion of the whole dissertation, induces basic conclusion, explains the creatively research result and the limitation of the research and make prospect for future study.The creative points of the paper shows: (1) it advances theory frame about corporate culture difference of transnational strategic alliance. (2 ) It takes quantitative ways to analyze culture differences and culture conflicts and breaks through used qualitative methods. (3) It proves in this study that moderate culture conflict to transnational strategic alliance is benefit and it's the premier to realize the diversity of corporate culture. According to culture conflict of transnational strategic alliance, the best strategy is control culture conflict, that is to say, control conflict in a reasonable region but not eliminate or avoid it.