Competition And Co-existence Of The Multi-dimensional Discourse System

In the discussion about "media time"in the academic circle, the television becomes the focus of attention as the contemporary medium culture's one important form. Correspondingly, the papers and the works on China TV culture phenomenon research is also becoming a big landscape in academic circle. As a till-now the biggest core media, the TV, China's TV culture question contains a huge discussion space although we already have many related achievements, because the television is a complex cultural phenomenon. Television's technology is developing, the content is alternating, the environment is changing, the most important is that television's thoughts and the ideas are constantly facing new challenges. Therefore, I still chose China TV culture as the important research subject in this article.In this article, I explored the competition pattern and in-depth implication of Chinese present television medium from the theory angle of "the discourse". In my opinion, the process that the Chinese television, as a unified monopolizing bulking media domain, has been split up into the media region of various multi-dimensional competition, is in fact the one that national mono discourse has been split up into multi-dimensional discourse which contains the national discourse, the elite discourse and the populace discourse. In order to explain the complex competition and co-existence relations among these words system, and to reply designed series questions in this research activity, the structural analysis method is adopted in this article. Simply speaking, in order to discover the problems, the so-called Structural Analysis means we split a system into different built-up section, such as the surface layer and in-depth built-up structure, dominant and the recessive combination structure. In this paper, the Structure Analysis refers to three implications. First, when making the analysis to Contemporary China's television words system, always based on the macroscopic perspective in this article, especially in globalization age, I will look into the system in the relationship among the dynamic structural relations of whole politics, the economy, the culture in global community, and will carry on the explanation by using the correlation theories such as the modernity, post-modernity, the modern nation-state, the industrial competition, the globalization, as well as many modern culture theory and so on. Next, this article I considered the special cultural status of TV culture in the entire big cultural structure, in the meantime, I also considered the affiliation and the general character with other cultural type contacting. Finally, what compositing the writing frame is a spreading process structure: "environment→disseminator→information product→receiver→environment". From the link of this four relatively independent and complex dissemination link I will inquire into the reasons of three kinds of discourse systems forms, analyzes the energetic cultural special characteristic of the words, unfolds the complex relations that have competition and the co-existence among them.The viewpoint in this article is that the discourse differentiation phenomenon appears in the modern Chinese television is a result led by Chinese society modernity development, is also a kind of participation strength to a Chinese modernity development. Looking from the West's historical development of the TV culture, it appears in the modernity developing process, it interweaves with many dimensions of the modernity; Looking from the west research history of TV culture, the views about TV culture varies and all sorts of conclusions are containing understanding and the analysis about the modernity made by the researchers. After the 1990s, the media organizational reform appeared in the Chinese television profession and the multi-dimensional discourse system competition and the co-existence cultural phenomenon impelled by the reform took the experience of the Western television development as it's own reference. We may say that is the introduction of western learning to the east in television world which initiates under the globalization condition, is a cultural motion which connects rails with the world and expects rises in the trail connection. Therefore, I think that the development of the Chinese modem TV culture has not been fundamentally separated from the relationship track of modernity which is as the same as in the West TV culture, though it has the national condition particularity and the historical particularity.Under the modernity sight, I thought that the appearance of the national discourse system is a culture respond to modern nation-state dimension of modernity culture of television. It unified all the people with"country"imagination and propagated national will in the name of nation-state. The elite discourse system tries to construct the public domain in which the modernity development promoted by"the consultation-like criticism" through the television; The establishment of popular discourse system has manifested the perceptual modernity pursue and the affirmation to which the Chinese contemporary culture shows. And the competition among these three discourse system manifests a kind of competition between the discourse power and the discourse idea.The advantages of national discourse competitive lies in the fact that modem nation-state is essential politics ownership of individuals, the people need the TV culture to construct"the imagination community", particularly under Chinese current positive development situation, the people need to strengthen the joint with"the imagination community"and feel its vigor. But the manufacture of the national words system is often strictly controlled by the state power, from the manufacture thought to program content shape it exposes the abuse of machinery and rigid. To a certain extent, it deviates public's reception rights and interests of TV, lets the audience love and hate as well.The advantages of popular words' competition lies in that the perceptual modernity is the giant power which promotes the market economy development, is also a legend about the dream, the miracle and the desire myth which populace is mostly glad to expend in this consumption time. But desire being in flood and over expansion has caused degeneration of society humane spirit and downgrade of national overall quality. We need a rational and clear sound to correct the error and to criticize.The positive sense of the elite discourse lies in that Contemporary China's TV culture provides one exchangeable platform of rationality and Multiplicity. But in the Chinese present situation, in the space split out from the national discourse system, the populace discourse system had the greatest important status, the discourse space of elite has received a bigger extrusion. Certainly, this is also a remarkable phenomenon that the global television develops. It is puzzling knowledge elite how to achieve the benign co-existence among the national discourse, the elite discourse and popular discourse since the TV culture appeared, and it is also what we are expecting in this article.