The Stady On The Relationship Betwcen Sports Event And Urban Development

Based on the extensive reference of documentations from home and abroad and on-spot researches and interviews, this research views the city as an assembly of products and sports as a quality carrier of urban communication by taking the theory of marketing management and brand communication as the guidance and utilizing the method of investigation and interview, qualitative and quantitative analysis, mathematical statistics and model. With the introduction of media as a transmitter, the research systematically analysis the interrelationship between sports and the city in this "media technology explosion" modern age from economic, human environment, strategy and influence aspects on the basis of the collation of the concepts of sports, city and sports marketing. Meanwhile, this research modelizes the result of the analysis and draws the relation model applied to universal rules which can help the urban manager and sports industrial practitioner with the practical guidance, offering a feasible marketing strategy to the city in fast urbanization process, providing theoretical basis for the development of Chinese sports industry and eventually searching out a solution which is suitable to our national conditions for the harmonious development of sports, city and media.The main conclusions are:1.The nature of sports event is urban culture. Modern Sports was emerged in the city. With its urban cultural features, Modern Sports is diversely existed in every aspect and level of urban human environment which its material, spiritual and management level determines the development and the tendency of sports. Therefore, as the carrier of urban culture and the epitome of society, sports plays a very important role in optimizing the urban human environment.2. City is an assembly of products and sports event is one of its products. Urban economy provides the capital and labors for the production of sports events and its strength determines the scale and the level of urban sports event products. On the other hand, the production and sales of the sports event have the reaction force toward urban economy as well. Hosting sports events can stimulate the general urban demand, raising the urban output level and promoting the urban economic development.3. Sports event is a quality urban communication carrier. As part of the communication, sports will eventually promote the urban influence under the omnimedia background through all kinds of communication channels to enlarge the propagation force and through the combination of sport and media to establish a " Joint Effect"4.Sports event is an effective way for city marketing. Being the "spokesman" of the city, sports events carry various developing elements including culture, economy, public service, etc. The influence of sports events is huge and extensive under the force of media, delivering and establishing the brand value of the city5. Sports should become an important component of the strategy of urban development. The essence of making the strategy of urban development is to boost the urban competitiveness. The development of sports industry is beneficial to the promotion of urban competitiveness which means the sports industrial competition of a city can reflect the urban competitiveness to a certain degree. The development of sports industry relies on the interaction between the following three parts and influences the urban development by counteracting them. These three parts are:(I) production factors, demand conditions and related industries provided by the city;(â…¡) four key environmental factors of supportive industry, enterprise strategy, enterprise structure and horizontal competition; and (â…¢) two environmental co-factors of opportunity and government.