Study Of The Implementation Of The Enterprise Alliance

Strategic alliance is an issue central to research in the last 20 years. In contrast to market contract or centralization, Strategic Alliance possesses of special advantage. Market contract is basically merchandise on hand so the enterprise lacks real control of the chances and the resources in the future. Although enterprise can gain absolute control right by centralization, it is hard to break through restrict of the resources itself. As the scale increases, the management marginal return is descending. Centralization also costs too much. Strategic alliances break the corporations' resources restrict, share in risk, and gain competitive advantage. In reality, increasing corporations involve in alliances, including product alliances, R&D alliances, marketing alliances, price cartel, virtual corporation, and so on.It is difficult to analyze the strategic alliance because of its complexity. At least two companies involve in the alliance. The limited research concentrates on the existing, motivation, and management. In our country, enterprises inclined to choose price cartels especially in administrative monopoly industries such as civil aviaton. The results were not ideal, which is the important aim of this paper. Contrarily, the companies in west countries inclined to select non-price- alliance. In fact they gain competitive advantage in world market.The main content of this paper is divided into four parts. After simple introduction, in the 3 chapter, we study the motivations in alliances. Enterprises want to obtain competitive advantage by cooperation. In an alliance, partners have different aims. For example, one want to achieve control right, the other needs raw and processed materials. Different motivation results different type of alliance. In this chapter, we will also analyze motivations in alliances in China. In the second part, we study the types of strategic alliance carrying out. Product alliances, R&D alliances, marketing alliances, price cartel, and virtual corporation in China are the emphases. In chapter 8, we concentrate in risk brought by alliance and try to solute it. Because many factors influence the cooperation, the risk seems inevitable. Adverse selection and moral hazard are emphasized. Ten points are centralized including partners, chances' estimation, risk elusion, and so on. Chapter 9 emphasize how the government to deal with the possible monopoly problems. Strategic alliance seems to be independent of monopoly, but if alliance is able to control the market in fact, it is monopolization and should be restricted by the government.