Study Of The Influence Of Corporate Social Responsibility On Corporate Performance

Since introducing the concept of corporate social responsibility, the relationship between corporate social responsibility and corporate performance has been an important issue to academia and practitioners. Scholars have done a lot of empirical research on the relationship between them. Although it could not come to exactly the same conclusion, most scholars consider that corporate social responsibility makes a positive effect on corporate performance.In recent years, basing on the fact that corporate social responsibility makes a positive impact on corporate performance; scholars come to attention to transmission mechanism and try to give convincing theoretical explanation from different perspectives which are more representative such as corporate resource theory, social reputation theory and stakeholder theory. They had in-depth analysis on what the internal mechanism that corporate social responsibility had impact on corporate performance is. These help companies recognize that environmental resource, its reputation as well as stakeholders as the starting point, transforms corporate social responsibility into corporate performance. Nevertheless, the transmission mechanism about it remains to be further study.Companies must be profitable, and thus have the inherent "economic", should have "social" in the real world. It is "social" that makes companies become a "sufficiently real actors". In the real world, the social structure and social relations related to companies have impact on them. The previous study did not pay enough attention to this. At this point sociology provides us with a new perspective, bring the companies out of the vacuum lab and placing them in a more realistic world. At the same time, social capital theory also provides us with a theoretical tool for understanding the problem. Therefore, this paper attempts from a sociological perspective and basing on social capital theory giving an interpretation to the influence of corporate social responsibility on corporate performance so as to enrich the study of this field.In the real world, due to different needs companies bound to form a variety of social relationships with other social members and the resources embedded in social relations is a kind of social capital which can promote corporate performance. Among the social capital, the relationship capital between companies and government should be particular attention to. This is particularly true for Chinese companies. China is currently in the process of social transformation, although the role of government configuration resources on the market has weakened, but as a community manager, government still holds the rights of configuration key resources. In other words, the existing scenario in China, government is still the most important resources providers especially the key resources related to survival and development of the companies. And after all, corporate social responsibility is an effective way by which companies can establish social relation with the government and become company-government relationship capital. In view of this, this paper will focus on the company-government relationship capita and its influence role of corporate social responsibility on corporate performance.The subject of this paper is influence of corporate social responsibility on corporate performance——corporate-government relationship capital as an intermediate variable. This paper includes six chapters. Details as the following:The first chapter is about the introduction. It focused on the background; theoretical and practical significance; thinking route; structure; research method and innovation and so on.The second chapter is about literature review and evaluation. Review for foreign and domestic research results and commentary analysis the existence deficiencies of the prior study, lay the foundation for this study and determine the research direction.The third chapter is about basic theory and related concepts. Firstly, introduced social exchange and social capital theory; secondly, carded the domestic and foreign research about corporate social responsibility, corporate performance and corporate-government relationship capital and evaluated; finally, according to the purpose and perspectives defined the concept of above three.The fourth chapter is about theory analysis and model. It analyzed the role of corporate social responsibility in the formation of corporate-government relationship capital, corporate-government relationship capital in promoting the corporate performance and the mediating effect of corporate-government relationship capital in the influence of corporate social responsibility on the corporate performance, proposed hypotheses and constructed a conceptual model.The fifth chapter is about empirical testing the model. It selected domestic and foreign mature scale, determined questionnaire, conducted research and collected variable data. It tested the reliability and validity of questionnaire and model and hypothesis testing using statistical analysis software and analyzed, discussed the result.The sixth chapter is about conclusions and prospect. It drawled study conclusions, discussed the hypothesis conclusions that had been authenticated and not and made management recommendations and the limitations as well as future prospects of the research.Based on the theory, this paper established the conceptual model of the relationship between corporate social responsibility, company-government relationship capital and corporate performance using standard analysis, collecting data by questionnaire method, using statistical software for reliability and validity of the questionnaire tested and giving an empirical test for the concept model by using structural equation model. Based on the analysis, this paper drew the following basic conclusion: 1.Corporate social responsibility plays an important role in the formation of corporate-government relationship capital, that is corporate social responsibility promotes the formation of corporate-government relationship capital; 2.Corporate-government relationship capital as an important role in enhancing corporate performance because Corporate-government relationship capital can not only increase the resources of company, the ability to access to resources but also reduce transaction costs so as to achieve promote corporate performance;3.Corporate-government relationship capital plays an intermediary role in the influence of corporate social responsibility on corporate performance.