The Game Analysis And Ethical Order Reconstruction Of The Multinational Social Responsibility

With the theoretical study the of corporate social responsibility constantly enriching and multinational role in the international community becoming increasingly important, multinational social responsibility caused widespread concern in the community at home and abroad, becoming a hot topic of research in recent years. Multinational companies are active in the world economic stage and multinational operations expanded outreach of stakeholder theory, which challenges the existing corporate social responsibility.In the International financial crisis in 2008, the global economy has been impacted and the world economies are affected to different extents.In the process of adjustment and integration in the economic globalization, as an important carrier in economic globalization, multinational operation and development inevitably had been significantly impacted.In order to respond to changes in the external environment that brought by the financial crisis, multinationals are active to strategic adjustment, and one strategy is more emphasis on social responsibility. Following the development trend of China’s economy, while meeting the needs of Chinese consumers, it has brought multinational huge profits. In obtaining profits, multinationals should take the initiative to assume responsibility in the host society. Admittedly, social responsibility in the host is being fulfilled more and more by multinationals, but due to different cultures and ethics, the fulfillment of social responsibilities of multinational corporations is still not optimistic, and double standards, environmental pollution, arbitrary layoffs, bribery and other problems still exist.This book attempts to use ethics related theory knowledge, the reconstructed model, Multi-National Corporation ethics constructing game Multi-National Corporation liability subject, and put forward to promote social responsibilitybehavior of the proposed Multi-National Corporation. However, there are more or less difference between the standard of management behavior and responsibility practice in host country and that in home market. Social responsibility ethics conflict causes the ethical dilemma, which leads to a double standard of multinational corporation’s social responsibility.This paper attempts to use related ethics theory, construct the game model of liability subject, build multinational corporation responsibility ethics and puts forward suggestions for promoting multinational corporation social responsibility ethics building.Specifically, this paper consists of seven chapters:The first chapter is introduction. This paper introduces the main content of the research background, research significance, research methods, and innovation. The innovation of this paper is mainly reflected in breaking the traditional economic mode of thinking, ethical problems using the analysis tools of moral philosophy to study the behavior of the Multi-National Corporation. The innovation of this paper is mainly reflected in breaking the traditional economic mode of thinking, using the analysis tools of moral philosophy to study the ethical problems of multinational corporations’ behavior. Try to use the applied ethics to establish a composed of the supreme principle of morality, moral rules and moral reality with the analysis framework for the integration of upper, middle and lower of responsibility to find the root of the multinational corporation.The second chapter is research review. This part is outlined for the status of existing domestic and foreign research on the corporate social responsibility and multinational corporation social responsibility. For an overview of foreign corporate social responsibility, it respectively introduced the concept of corporate social responsibility and corporate social responsibility in the relevant theory. The domestic study of corporate social responsibility describes the domestic scholars’research on corporate social responsibility.The third chapter is the analysis of ethics of multinational corporation responsibility. This part mainly aimed at ethics of multinational corporation responsibility and corporate responsibility ethics.First, it discusses the definition and characteristics of multinational corporation social responsibility, and then analyzes the concept of corporate responsibility ethics and its relationship with corporate social responsibility. Finally, it discusses the ethics of multinational corporation responsibility from three aspects:China’s ethics of responsibility, ethics of responsibility in home countries and national level of ethics of responsibility.The fourth chapter is the problems of social responsibility of multinational corporations and the causes. This section discussed the existing multinational corporation CSR issues in the host country from the concept of social responsibility, content of social responsibility and the lack of the supervision mechanism aspects. We also illustrated the root of the absence of social responsibility of multinational corporation from economic theory’s influence, utilitarianism, materialism, the influence of critical economic ideology exist, the lack of accountability of government etc.The fifth chapter is the game simulation and practical case of multinational corporation social responsibility. On the one hand, construct the game model of social responsibility of multinational corporations using multinational corporations, government, international organizations and the public as the main game for the analysis of multinational corporation social responsibility. On the other hand, analyze the cases of ethics of multinational corporation social responsibility, which include the analysis of Shanghai Volkswagen, as well as the case of corporate social responsibility of the flying company.The sixth chapter is construction of multinational social responsibility ethics. This section mainly includes the basis, reasons, guardlines and content of multinational corporation social responsibility ethics, then the suggestions on how to promote the construction of multinational Corporation responsibility ethics are proposed.The seventh chapter is conclusion and prospect. In this part, the main contents of this thesis are summarized briefly, and the outlooks of the research are discussed from two aspects of theory and practice.