Study On Influence Of Corporate Social Responsibility On Competitive Adventage Based On Intangible Resources

Since China’s reform and opening up to outside world, it has made great progress in economic area. Due to growing conflicts between the social and economic development, the issue of corporate social responsibility has steadily gained much attention from the society. Until now, there are still not common senses about what corporate social responsibility is, why enterprises fulfill social responsibilities and how enterprises execute its social responsibilities.On the basis of what mentioned above, this dissertation, from the perspectives of corporate social responsibility, intangible resources and competitive advantage, has taken deeper exploration as following:Firstly, from the point of the broad capital, this dissertation has given a definition to corporate social responsibility, constructing a Five-Dimension model of corporate social responsibility. In the past, the scholars had often split the expectation of society toward firms and the purpose of firms executing social responsibilities, while they discussed the connotation of corporate social responsibility. Consequently, the long argument about the normative views and the instrumental ones has come out. Actually, the definition of broad capital proposed by this dissertation has reflected extensive connecting essence of the firm and society. Furthermore, through the discussion upon the enterprises’nature, it pointed out that the value assignment and creation are two indivisible processes, giving a proper theoretical channel to merge normative and instrumental views about the corporate social responsibility. In additional, there were rarely empirical evidences supporting the dimension analyzing corporate social responsibility. Thus, This dissertation has developed measuring tool of corporate social responsibility with high reliability and validity by normative analysis, field survey and questionnaire investigation. On the other hand, This dissertation, through the methods and steps of exploring factor analysis and determining factor analysis, has assured that the classification of Five-Dimension of corporate social responsibility is proper.Secondly, this dissertation has discussed operating mechanism of the medium of the enterprises’intangible resources in the interrelation between different dimensions of corporate social responsibility and the competitive advantages and constructed a primary conceptual model. Through the review of previous research papers, it found that most scholars had ignored possible differences existing in vary dimensions of corporate social responsibility, while they took corporate social responsibility as a whole to explore its relationships with competitive advantages. As to the effect of the medium variable to those relationships, they rarely discussed. Due to those reasons, it has highly possible caused different research conclusions to the relationships between the corporate social responsibility and the competitive advantages in the past. Thus, on the basis of related theoretical documents, this dissertation has taken exploration to the operating mechanism of the medium of the enterprises’intangible resources in the interrelation between different dimensions of corporate social responsibility and the competitive advantages.Thirdly, this dissertation has constructed partial and total medium models of the intangible resources in different dimensions of corporate social responsibility and the competitive advantages. By means of SEM(Structural equation modeling) and four conditions of the medium function, this research concluded:(1)corporate responsibilities of financial capital, human capital, market capital and hierarchical social capital have direct effects towards the competitive advantages; the direct effects of the enterprises’ ecological capital responsibility of to competitive advantages were unremarkable.(2) the enterprises’knowledge resources has partially played a role of the medium in the relationships among the capital responsibilities of enterprises’financial, human, market society and hierarchical society and the competitive advantages; the effects of the enterprises’ ecological capital responsibilities to the enterprises’knowledge resources were unremarkable.(3)the enterprises’cultural resources has partially played a role of the medium in the relationships among the capital responsibilities of enterprises’financial, human, market society and ecology and the competitive advantages.(4)the enterprises’ reputation resources has partially played a role of the medium in the relationships among the capital responsibilities of enterprises’financial, human, market society and hierarchical society and the competitive advantages; the enterprises’reputation resources has fully played a role of the medium in the relationships between the enterprises’ecological capital responsibilities and the enterprises’competitive advantages.