Cultural Consumption And Contemporary Museum Architecture Design Concept Research

In traditional concept, the word"consumption"will not be made anyassociation with the word"museum". Since the birth of the day ,the museum isdefined as a cultural organization for preserving and generating the history ofcivilization ,cultural attribute is the most salient feature .However ,consumption is akind of economic behavior ,which is under the influence and regulated by themarket system and commercial logic .Ostensibly, they're not associated ,and alsothey're even contradictory and antagonistic sometimes .Nevertheless ,with the riseof cultural consumption ,this situation has undergone fundamental changes .The most salient character of cultural consumption is that move the culture ascommodities into marketing process of circulation ,so that it can follow the law ofconsumption and market orientation from which it subverts the production anddissemination mode in cultural traditional sense ,and formulates new mechanismand rules for the development .As an important member of the culturalarmy ,museum will inevitably be affected .The infiltration of consume logic hasgreatly enriched the connotation and extension of the traditional museum ,and thathas caused the contemporary museum to have varying degrees of transition ininstitutional attribute ,management strategy ,and development goals etc than everbefore .With the evolution updating of the museum ,the contemporary museumconstruction has also revealed the most magnificent sight since the birth of this typeof architecture .No matter the external images or internal spaces ,the overall postersof the museum have been developing towards a new direction .Comprehend theevolution trend of the contemporary museum construction and its fundamentalreasons for the changes deeply and thoroughly through which it has positivesignificance and tangible value for architecture creation of the museum itself .Selecting the cultural consumption as research angles ,this dissertationthoroughly expounds the profound influence which is caused by this specialbackground having on the museum organization with many pages ,the main reasonis that traditional architectural typology studies have been impossibly covered thegreat leap of the contemporary museum construction .Fundamentally speaking ,thetransition of the museum construction is precisely the most direct embodiment ofthe museum development updating .Bases on high profiling and hackling the museum and the current situation of the museum construction ,this dissertationsystematically analyzes and induces also summarizes the relationship between thecontemporary museum and cultural consumption .Expounds the substantivecharacteristics of the changes in museum development and the specific performanceafter its varying from three aspects of social values ,ethical values and aestheticvalues etc .On this basis, this dissertation points out these three evolution trend ofthe contemporary museum architectural design conception ,that is comprehensivesocial benefit leading strategy location of the museum ,the public experiencerequirements leading the space construction of the museum as well as the balanceof autonomy and heteronomy leading the image construction of the museum .First of all , this dissertation refines the social mission and role position of themuseum from the perspective of capital operation ,points out that culturalconsumption prompted the contemporary museum to transform from a staticcultural resource to a kind of cultural capital with value added potential .In theprocess of participating in capital operation ,museum re established its strategylocation ,that is ,prompting the overall social environmental evolution updates ascatalytic capital ,superimposed capital and reproduced capital ,and defined theidiosyncrasy and connotation of the museum which is affected by the capitalproperty from these aspects of planning the location ,function setting and theoverall posture etc .Secondly this dissertation re considers the space connotation ofthe museum from the perspective of experiencing consumption ,proposes theservice center of contemporary museum has diverted to the considerateness andkindness to the consumers.By understanding the new expansion of the"Consumers"experience demand ,made certain adjustments and completion to the traditionalview of design ,the opening and autonomy of the experience ,the leisure andpleasure of the experience ,and also the accessibility and integrity of the experienceare intended as a new criteria guiding the space construction of themuseum .Finally ,re conceives the image construction of museum from theperspective of aesthetic marketing ,pointed out the aesthetic style of thecontemporary museum construction should be a product of combined action ofautonomy of art and consumption logic .While offering the public aestheticconsumption ,we should market a kind of architectural image with depth andconnotation ,so that the museum will show diversified aesthetic taste and provideopening aesthetic meaning ,more over ,prompt communications and exchanges of the human emotion .