A Study On The Correlation Between Family Capital And Health Communication In Xinjiang Agricultural And Pastoral Areas

Objective:To survey was conducted to understand the current status of family capital and the factors influencing the health communication status of agricultural and pastoral families in Xinjiang,and to explore the correlation between the two to provide an empirical basis for improving family policies.Methods:The quantitative study used a convenience sampling method to conduct a questionnaire survey of 824 household principals in 6regions,14 counties and cities,and 22 townships(towns)in the northern and eastern Xinjiang regions.Statistical analysis was performed using SPSS 21.0 statistical software,Smart PLS 3.0 structural equation software,and fs QCA analysis software.The statistical indicators of basic family status,basic family members status,basic householders status,current family capital status and current householders health communication status were described by relative numbers.The indicators affecting the health communication status of family capital and householders in agricultural and pastoral areas were tested by chi-square test for single factors and multiple linear regression for multiple factors.The correlation between family capital and the health communication status of householders was analyzed using partial least squares,multivariate group analysis.The qualitative study used a convenience sampling method to conduct semi-structured interviews with residents of 115 agricultural and pastoralfamilies in northern Xinjiang.Through Nvivo 12.0qualitative analysis software,we coded,summarized,refined,and finally formed theoretical categories according to the three-level coding principle,and used Pareto diagrams to filter key factors,important factors,and general factors.Results:(1)Quantitative study:(1)88.9%of families in agricultural and pastoral areas have family capital at average or above,and the distribution of good grade of family capital shows that the northern border > the eastern border.The results of multiple linear regression analysis showed that family human capital,family cultural capital,family economic capital,family social capital,and family information capital are the factors that affect family capital in agricultural and pastoral areas.(2)The knowledge of chronic diseases among male and female householders were54.4% and 54.2%,respectively;the knowledge of infectious diseases were 52.8% and49.4%,respectively;the knowledge of maternal and child health were 43.1% and50.5%,respectively;the knowledge of bad behaviors and lifestyles were 58.2% and57.6%,respectively;the knowledge of mental health were 58.9% and60.2%,respectively.58.9% and 60.2% respectively.The results of multiple linear regression analysis showed that there was no statistically significant difference between the basic profile of householders and the knowledge of different dimensions of health-related knowledge among male householders(P>0.05),while the basic profile of female householder was only influenced by the knowledge of bad behavior lifestyle-related knowledge.(3)The good ranking of all dimensions of health communication modes was presented for both male and female householders,organizational communication >interpersonal communication > mass communication;the difference between the ranks of interpersonal communication and mass communication was statistically significant(P<0.05)for householders of different genders,while the difference between the ranks of organizational communication was not statistically significant(P>0.05).(4)The results of the structural equation model of the correlation analysis between family capital and health communication showed that family capital was mainly influenced by social capital,information capital and economic capital,accounting for 59.7%,35.3% and15.8%,respectively.Health communication was mainly influenced by male and female householders’ health knowledge with 64.0% and 47.2%,respectively;The results of the multivariate analysis showed that among the multiple pathways affecting the high level of family capital,the health knowledge of male and female householders and the health communication style of female householders were the core conditions affecting family capital.(2)The health communication modes of farming and herding residents are summarized into 3 dimensions:mass communication,interpersonal communication,and organizational communication.Among them,mass communication is the most preferred mode of health communication among residents,with a preference for interpersonal communicationand a general preference for organizational communication.Conclusion:Both family capital and householders health communication in agricultural and pastoral areas are now in an ideal state,and the shift in family needs,reorganization of family resources,and diversification of media communication media significantly affect family capital in agricultural and pastoral areas.There is still space to improve the health awareness level of householders,and health education of female householders is a key factor in family health communication.It is necessary to continuously improve the health literacy of householders to guarantee and improve the stable development of family capital in agricultural and pastoral areas.