Qiai Health Communication Method Research In The Context Of Health China

As the hometown of Li Shizhen,Qichun is the largest gathering place for the production and planting of wormwood in China.The government departments have thoroughly implemented the healthy China strategy and deepened the integration of Qiai industry and health.With the improvement of people’s awareness of health care and the enhancement of Consumption Willingness,the demand for Qiai is increasing,the moxibustion industry is developing rapidly.Qiai health industry has become an important pillar of the economy of Qichun county.However,from a macro perspective,there are still some problems in the development of Qiai industry,such as the lack of "Zi" products recognized by the state and the difficulty in entering the international market,lacking of brand awareness and insufficient business philosophy for long-term development,which hinder the further development of Qiai industry to a certain extent.Firstly,the paper expounds the concept of health preservation,health communication,health preservation theory and health communication theory so as to provide theoretical support for Qiai health preservation communication.Based on the specific introduction of the general situation of the development of Qiai industry,it defines the overall situation of domestic wormwood industry and the current situation of Qichun wormwood industry,which analyzes the primary industry,secondary industry,tertiary industry.It deeply excavates the difficulties in the development of Qiai industry and the deficiencies in brand construction.Then it analyzes the external environment of Qiai health communication under the framework of "healthy China",which discusses the important role of Qiai health industry in driving Qichun local economy and the problems and difficulties of Qiai health communication from the perspectives of politics,economy,culture,technology and brand.Finally,based on the way of in-depth interview,the paper analyzes the ways of developing Qiai health communication through cultural path,organizational path,brand path and media path,and summarizes the path analysis of Qiai health communication.At the same time,it looks forward to the development trend of Qiai health communication,which is intelligent,accurate and personalized.Based on the background and content,it is concluded that under the framework of "healthy China",give full play to the leadership of the organization and play the backbone of Qiai health promotion;deeply excavate the cultural connotation and promote the rapid development of Qiai health industry;hold high the signboard of "Li Shizhen’s hometown",sing the brand of "China Ai Du" and create a famous brand of "health Qichun";integrate and utilize multiple channels of traditional media + new media to build Qiai health communication and marketing system,publicize and expand popularity.