A Study On Influencing Factors Of Agricultural College Students’ Willingness To Continue Using Mooc

In the context of the new era,Anji Yu Village held a seminar on the construction of "New Agricultural Science".The meeting reached a consensus that the construction of "New Agricultural Science" needs to transform traditional agriculture and build a "New Agricultural Science" that adapts to social development and meets industrial needs.The most important thing is to improve the talent training model.Agricultural students are the main force in the construction of "new agricultural science",and the talent training model needs to be changed urgently.It can be seen that the construction of "new agricultural science" is the top priority of our country.The development of the information age has brought new vitality and vitality to education and teaching.MOOC is a product left over from this era.It has rich educational resources.It is a good choice to use modern information technology to transform traditional education and teaching.Therefore,it is very important to study the MOOC learning needs of agricultural college students.By studying the influencing factors of their willingness to continue using MOOCs,we can find out the problems,and then solve and improve them.This research first summarizes and organizes the required research content,finds the theory and model suitable for this research,and finally selects the UTAUT model that is highly suitable for this research.Combined with the expectation confirmation theory,a research model is constructed.Among them,there are seven research variables with high explanatory power.According to the structural model,the research hypothesis is put forward,and then through SPSS26.0,and then through independent sample t test,one-way analysis of variance,correlation analysis,regression analysis and mediation effect analysis to verify the research hypothesis,the following conclusions are drawn:(1)There were no significant differences in the willingness to continue using MOOCs among agricultural college students in terms of gender,grade,major and origin.(2)Perceived usefulness,perceived ease of use,perceived entertainment,community influence,and contributing factors all had a significant positive impact on agricultural college students’ willingness to continue using MOOCs.(3)Satisfaction has a partial mediating effect among perceived usefulness,perceived ease of use,perceived entertainment,community influence,contributing factors and MOOC continuous use intention.Based on the analysis of the research results,this study puts forward the following countermeasures and suggestions to improve the willingness of agricultural college students to continue to use MOOCs: First,increase the publicity and promotion of MOOCs to improve community influence;second,simplify the design of MOOC platforms to improve the MOOCs are fun to learn;thirdly,improve the quality of MOOC teaching in many ways and improve learners’ course satisfaction;fourthly,schools need to increase support and provide convenient conditions.