Study On The Path Of Ip Innovation In The Transformation From Traditional Media Host To Travel We-media ——Taking The Graduation Work "Take You To A Far Place" As An Example

In the communication environment of all media integration,affected by the influence of Internet big data on the communication mode,more and more traditional media hosts choose to transform to the we-media.However,in the process of shaping IP image,due to the differences in creation strategies between traditional platforms and we-media,that will lead to the deviation of their transformation route easily,resulting in transformation difficulties or failure.Based on the practical process of travel categories and combined with graduation design works,this paper aims to analyze the shaping process of traditional media people's IP image in the we-media from the perspective of technical mechanism,power mechanism,and the dynamic mechanism by analyzing the differences of communication subjects,forms,and audiences between traditional media and we-media.Finally,this paper uses the strategies of linguistic symbols and nonverbal symbols in order to provide practical methods for the transformation of traditional media hosts to the field of we-media,so as to solve the problems of improper strategies,disconnection of routes,and incubation difficulties.