Research On The Impact Of Museum Tourism On Local Tourists' Local Identity ——Taking The Horqin Right Wing Middle Banner Museum As An Example

With the high integration of culture and tourism,museum tourism has gradually become a new type of tourism that is highly sought after by people,and has increasingly developed into a frontier land acquisition for the integration of culture and tourism.On the one hand,as the display window of human civilization,the museum plays an important role in inheriting Chinese traditional culture and promoting human social civilization through its rich historical and cultural relics resources,through exhibitions and social activities.On the other hand,as an important part of urban tourism,museum tourism is a key part of the development of urban tourism,and has a major role in disseminating urban culture,shaping urban civilization,enhancing people's local identity,and promoting the development of urban cultural tourism.On the basis of consulting a large number of literature,I found that there is very little empirical research on museum tourism as the main body of research,to study the local identity of tourists.So this study takes the Museum whose named is Horqin Right Wing Middle Banner as a case.This study will combine the application of theories such as service quality model and tourism experience theory.This study used literature analysis methods and statistical analysis methods,it takes the local tourists who visit Horqin Right Wing Middle Banner Museum as the research object,and conducts empirical research on the influence of museum tourism and local tourists' local identity.A study that aims to explore the impact of museum tourism on local identity of local visitors.Through research,it is possible to propose targeted measures for the development of the Horqin Right Wing Middle Banner.It provides new ideas for the development of museum tourism in China,and provides empirical evidence for the development of urban tourism and the creation of local images.The study found that in museum tourism,The different ages,occupations,level of education,where visitors come from,and the time they work or study at Horqin Right Wing Middle Banner have significant differences in local identity of local tourists.The gender,monthly income,number of visits,and length of stay of tourists do not have significant differences in the local identity of local tourists.Due to demographic variables,the local identity of local tourists shows the following characteristics:Local identity increases with age.Local identities weaken as the level of education increases.Visitors' level of local identity is reinforced by local identity.Visitors' local identity is gradually reinforced as time spent working or studying locally.In addition,the study also found that the museum tourism experience consists of four dimensions: environmental quality,resource quality,interaction quality and result quality.And in the museum tourism experience,the quality of the environment,the quality of resources,the quality of interaction and the quality of results all have a significant positive impact on the local identity of local tourists.Among them,environmental quality has the greatest impact on the local identity of local tourists.the result quality has the second impact on the local identity of local tourists.the interaction quality has less impact on the local identity of local tourists.And the quality of resources has the smallest impact on the local identity of local tourists.The Horqin Right Wing Middle Banner Museum can enhance the local identity of local tourists through the following measures: Enhance local identity through innovative exhibition methods.The second is to deepen local identity by enriching the experience model.The third is to enhance local identity by improving service levels.The fourth is to enrich the collection of cultural relics and build local identity.