Research On City Museum Tourism Development Mode

Museum is the symbol of the city tourism, the window of the city culture and an important place for citizens'recreation. The development of city museum tourism is the common need and inevitable choice for museum culture and city tourism. Domestic city museum tourism development ideas are not open enough and don't break through the traditional "resource-based view". The museum living environment, such as legal, economic and talents, fosters lag. There are some mistakes in operation and management. Lacking of product development and satisfaction, the predicament of practice proposed new requirements of the construction of the development model.Based on the tourism experience theory, take foreign advanced museum tourism development concept for reference, through literature study and field survey, this study sums up the city museum tourism development mode, SCOPES. That is to dig the audience demand, provide the comprehensive range of tourism experience as the core, develop abundant and cultural connotation products and services, Transfer the operation concept, seek diversified operation and management mode positively, constantly strive for policy, law and the system guarantee, encourage community participation, establish the horizontal cooperation relations. The mode has general adaptability China's museum tourism development.The study take Wuxi as the example, concludes its museum tourism development SCOPES mode by interview and questionnaire research, Wuxi should put forward out a "cultural Renaissance "road:Develop elaborate museum tourist routes, upgrade the city tourism grade; bring about "the museum, the tourist center ", uses the existing museum resources city tourism service system perfect; forge the museum tourism brand, walk out of the triangle "shadow"...