Research On The Tourism Experience Of Chongqing BaYu Folklore Museum On The Perspective Of The Collective Memory

Today,Experience economy;make people pay more attention to high-cultural connotation and high quality of tourist experience activities,while the emerging cultural tourism become people travel choice.Museum with its unique physical display,to recreate the local of the brilliant history and culture.Museum attracts tourists at home and abroad of cultural tourism resources.In recent years,the studies of museum tourism gradually attention and development,But the museum visitors travel experience research rarely.In this paper,starting from the theoretical perspective of collective memory,with ba-yu folklore museum as an example,using qualitative research method of grounded theory,of ba-yu folklore museum visitors travel experience has carried on the preliminary exploration research.This study is through participant observation and semi-structured interviews to collect data,in the interview notes,audio recordings,observation records unified after duplicating a consistent written material,according to grounded theory of open coding,spindle type code and select type coding steps,to further qualitative analysis of the research object.Through analysis the following conclusions: the formation and development of museum tourism experience mainly involved the external variables,psychological reaction and behavior consequence variables of these three aspects.Among them,tourist motivation as a condition of cause and effect,interactive communication as a condition of mediation,constitute the external stimulation variables of museum tourism experience;Aroused by the museum exhibits memory constitutes the psychological reaction of tourism experience variables;recommendation intention,revisit intention,cultural identity constitute behavior outcome variables.Through the analysis of the interview data,from the perspective of collective memory,summarizing the tourists in ba-yu folk museum experience,leisure experience,experience,nostalgia experience four types of experience.