Research On The Practice Of Keep APP Users' Behavior From The Perspective Of Media Availability

Keep APP is a fitness app with the highest download and utilization rate in the whole network.It is committed to providing fitness guidance for users and helping more people improve their lifestyle.At present,national policies provide support for the development of fitness apps.Fitness apps subvert the traditional sports methods and sports experience,and there are few studies on the concept of "media availability" directly related to "sports media".Based on the above investigation,this paper focuses on how the media availability of keep app is embedded into people's daily sports practice,which not only makes up for the research on this topic in the field of news and communication,but also provides another perspective for the research in the field of sports.The research subject is divided into four parts: the first part explains,analyzes and traces the concept of availability theory,analyzes the impact and connection between mobility availability and time and space,production availability and physical practice,social availability and communication relations.The second part analyzes the media attributes of Keep APP from the perspective of the theory of availability and from three kinds of availability.First of all,mobile availability realizes the free use of time and space by APP through portability,accessibility,positioning and compatibility.The advanced learning content of the course reshapes the order of time and space.Secondly,production availability can be edited,reviewed,copied,scalable,can be associated with the body shaping standards,appearance aesthetic standards,spiritual externalization standards formed anxiety perception,expression perception and body perception,further engraved on the body.Then,social availability forms a new type of integrated communication relationship in modern society by providing greetings,affection,coordination and connection,etc.So as to expose data and turn initiative into passive communication.The third part describes the data and physical discipline of Keep APP users caused by three kinds of availability.In the software of quantitative data management,physical capital is also further quantified.While users control their own bodies,they are also bound by data,and their exercise behavior is transformed from self-supervised to supervised by others.External gaze under digital monitoring influences the behavior practice of individual users.The fourth part focuses on the criticism and reflection of the impact of availability on the practice of Keep APP users.Nowadays,a large part of the society is faced with out-of-control and unbalanced living conditions.The emergence of sports software has readjured the living conditions and made life more regular.Studies have found that digital media hope to cause Keep APP users body,physical capital "quantitative",and self empowerment,discipline of physical activity,but also help users in the condition of unbalanced life rebalancing the pace of life,the user will also be a series of "body" is not present behavior by Keep the characteristics of the APP itself against discipline activities,The media nature of Keep can also cause enticing consumption and new anxiety for users.