Research On The Co-creation And Value Of Internet Interest Culture

At present,as a projection of social groups in cyberspace,network interest community is an important structural form of contemporary network information society and an important way of life for modern people.Internet interest community not only promotes the exchange of information,emotion and ideas between interest groups,but also forms a widely recognized network interest culture.As a link to maintain the development of network community,network interest culture affects the changes of social structure and living environment in the way of daily life infiltration,and becomes the core content of the survival and development of network interest community.The cultural boundaries of different circles are clear,"Circle self-sprouting" has become a consensus,closed exclusive and code intermediary cultural attributes have become a necessity;Interest culture and mainstream culture have innate differences in ideas and values.In order to defend its own cultural concept,network interest culture has the self-contradictory characteristic of keeping distance from mainstream culture and fighting with mainstream culture on the other side.The rise of network interest culture is determined by many factors,such as the rise of network interest community,the psychological appeal of network interest individuals to culture and the empowerment of Internet technology.First of all,the research focus on the creation of network culture should be carried out in the main body of culture creation,the way of culture creation and the space of culture creation.First,as the main body of cultural co-creation,it is necessary to study the emotional drive of creating culture.Then,taking the members of the interest community as the research object,this paper explores the cultural production practice activities in the network interest community,and thinks that there are three kinds of text production forms: the production and dissemination of the zero-poaching text,the collage and reconstruction of the regenerated text and the acceptance and interpretation of the text selectivity.Finally,we explore how members of interest community can use mobile Internet technology in cyberspace to construct a unique cultural world of network interest community.For the value research of network interest culture,it mainly starts from the influence on interest individuals,interest communities and the whole society.Firstly,the author analyzes the changes in the values,life style and consumption behavior of the individuals;secondly,explores the positive significance of the network culture to the cultural values,cultural beliefs and cultural norms of the community;finally,analyzes the role of the network culture as a network subculture at the cultural,economic and political levels.This study also examines a series of problems encountered in the process of creating network interest culture,reflects on the behavior of network interest community members from love to obsession to morbid addiction,and gives corresponding development strategies.For the future development of network interest culture to provide ideas.