Research On The Interaction In Chinese Podcast From The Perspective Of Interactive Ritual Chains

Since the outbreak and spread of COVID-19,podcast was greeted with a good opportunity of development around the world.The listening rate and influence of English podcast has continued to increase,while Chinese podcast was also greeted with a critical opportunity of development,and the number of programs and listeners has continued to rise.The return of Chinese podcast has caught people's attention,in addition to the participation of major mobile audio platforms and Internet companies,the interaction between listeners,anchors and listeners is also indispensable.As an auditory medium,Chinese podcast talk about issues in a more intimate way,such as parenting,entrepreneurship,technology,opera,fiction,food,film and television,etc.,which are targeted at different groups.To some extent,it also makes Chinese podcast have a sense of community.When countless individuals participate in the interaction,it also satisfies their demands of emotion and value identification.The relationship is very different from anchors and listeners in traditional broadcasting,podcast anchors and listeners have their own unique process of interactive construction and have higher levels of stickiness.Therefore,This study takes Chinese podcast as the main research object,uses Collins' interactive ritual chain theory and simulacrum theory to explore how to construct the interactive mode of Chinese podcast,and how to form and deepen the interactive relationship between listeners.During the research,to use the research method of network ethnography to participate in the interaction of audience group of Chinese podcast,as an "insider",to observe how to construct the interaction mode between audience and anchor,audience and audience,and how to form and deepen the interactive relationship between audience.At the same time,15 Chinese podcast listeners and anchors were selected for in-depth interviews to explore their motivations,results and impacts of interaction.It is found that the elements of the interaction ritual of Chinese podcast are mainly composed of four aspects:deepening the presence experience,limiting the audience' s participation,deepening the audience's connection,and extending the interaction to form an emotional community.Further research has shown that the interaction types of Chinese podcast can be divided into two groups:listener to listener and anchor to listener,and the interaction results include personal emotional energy,group unity,group identity and so on.Then listeners take podcast as the focus of mutual attention,participate in them,effected by them,and gradually build an emotional community belonging to podcast.The combination of in-depth interviews and network ethnography shows that the interaction ritual of Chinese podcast is not always successful,and the lack of ritual elements and the lack of group identity will lead to the failure of the interaction.Finally,based on the above research results,the author reflect on Chinese podcast interaction.Due to the high listening threshold and content characteristics of Chinese podcast,the interaction of listeners may stay in the circle,which excludes the external groups and further deepens the group division,so that the knowledge and quality content that should be shared with the public can only stay in the circle of podcast.In addition,the interaction research on Chinese podcast in this thesis is not only the application and extension of interaction ritual theory,but also has reference significance for the development of Chinese podcast in the future.