Research On The Value Cultivation Of Fan Group Under The Theory Of Interaction Ritual Chains

With the flourishing of the cultural and entertainment industry,the fans group mainly composed of teenagers is growing day by day,and fandom has become a force that cannot be ignored due to the continuous upsurge of fandom.The widening of media channels enriches the interaction between idols and fans.Microblog,as a representative of virtual community,is a platform with numerous nodes and complex relationships,which carries a series of interaction behaviors of fans.The interaction between microblog fans is not only vigorous and progressive,but also leads to the phenomenon of ignoring social norms.Therefore,it has become an important issue to regulate the behavior of fans,establish positive interaction and guide fans to establish correct values.The theory of interactive ritual chain is the theory of American sociologist Randall Collins.According to this theory,individuals constitute the whole society in the interactive context,and participants in the emotional connection of mutual attention produce Shared emotional experience and identity,thus forming new social orientation and identity,which is perfectly in line with the idea of exploring fans' group to cultivate values in the interaction.In the positive interaction of the group,the individual cultivates the collective spirit and internalizes and reconstructs his own values.Based on the theory of interactive ritual chain,this paper using observation,case analysis and in-depth interview to analyze and explore the value cultivation of microblog fans.It mainly includes six parts.The first part introduces the background,purpose,method and present situation of the research.The second part mainly combs the theory of interactive ritual chain,related concepts of fans and fan groups,and expounds microblog and microblog hypertext.The third part studies the interaction between fans and idols,the four elements of the interaction ceremony,and the construction of the interaction behavior.The fourth part analyzes the individual and group emotional energy generated by the interaction of fans,and concludes that the accumulation of emotional energy can be transformed into a strong executive force.It is clear that the importance of guiding the fans is clear,and the value cultivation needs to fully stimulate the emotional energy of the fans.The fifth part discusses the current values of fan interaction,and the possibility of fan interaction to cultivate values.The sixth part focuses on the ways that opinion leaders from all sides,including media,microblog platforms,idols,fans groups and fans themselves,cultivate the values of fansgroups,and applies the theory of interactive ritual chain to the specific practice of cultivating the values of fans.In a word,it is necessary and feasible to cultivate the values of the fan group in line with The Times.