Research On Cultural Narration Of Li Ziqi's Short Video

This article focuses on the creative representative in the pastoral short video-"Li Ziqi" as the research object,and conducts research on its cultural narration.It mainly discusses its background,narrative content,narrative perspective,and narrative perspective from the perspective of cultural communication and interaction.Narrative issues on four levels:narrative attitude,narrative grammar,time and language strategy,narrative law and communication effect.The research question stems from the heated discussion on whether Li Ziqi is cultural output in social media and mainstream media in the past two years,and the phenomenon-level spread of Li Ziqi at home and abroad.This research analyzes the narrative structure and content strategy of Li Ziqi's short video,which helps to reveal how the local style short video can gain the right to disseminate through the use of new media interaction and traditional cultural resources.Focusing on the above research questions,the author collected and sorted out the representative and high-volume video series content of Li Ziqi from the release date to April2021,and went deep into the two representative video series of Weibo and Bilibili.The short video social platform conducts participatory observation to form an intuitive impression,and combines the relevant analysis framework of cultural narrative,film and television narrative,and digital narrative in the post-classical narrative to conduct a text analysis of Li Ziqi's representative works,and finally investigates him with in-depth interviews.The dissemination effect and the audience's attitude will finally summarize its overall narrative characteristics.This research believes that Li Ziqi's short videos are good at using traditional cultural themes and rural backgrounds to tell stories.By using more popular and modern narrative discourse,with the help of individualized and civilian narrative perspectives,the core of traditional cultural values is integrated into daily stories.In the context,the use of audiovisual language is biased towards cinematic aesthetics and authentic recording,and finally uses video interaction and social public opinion to convey the emotions and values of loving life,being close to nature,and being kind to people,achieving integration with mainstream discourse.It has a wide spread effect.Specifically,first of all,in terms of the background and narrative content,Li Ziqi timely seized the opportunity of 4G technology popularization and the investment boom in the short video industry,and made full use of the Bashu culture under the policy background of rural revitalization and cultural power strategy.The excellent Chinese traditional culture including resources,combined with the psychological problems of loneliness and anxiety of modern urbanites and the needs of social communication,uses traditional cuisine and traditional techniques to present ancient rural life,and show the historical light of collective culture and national spirit under farming civilization.Discover the distinctive style characteristics of traditional cultural symbols,and lead the retro and transcendence of national fashion and fashion.Secondly,in terms of narrative perspective and narrative attitude,use the narrative perspective of the first person and the inner focus to form a sense of intimacy and increase credibility;through the real details of personal touch,the warm lyrical scene of the family,and the sincere interaction between the two parties,Deliver a narrative attitude of love,companionship,and inheritance.Thirdly,in terms of narrative grammar,time and language strategy,at the narrative grammar level,interlocking connected narrative sequences are used to make the plot complete and coherent;in the narrative rhythm,the narrative time of sequential recording,summary and omission,and single narrative repetition is used.Techniques to create scene-oriented real feelings,to create a classic pastoral lifestyle;narrative language level,visual language aspects use fixed lens,narrative montage,subjective and objective perspectives,multi-scene narrative,fresh,elegant and natural color,light and shadow style,etc.Techniques highlight the real work scenes,lively life scenes and quiet and secluded landscapes.The subtitle language uses traditional calligraphy in Xingkai to embellish and prompt key plots;the auditory language mainly uses recorded environmental sounds,with Chinese style background music and a small amount of dialects.Life dialogues,together to create a real,natural and warm video style and atmosphere.Finally,in terms of narrative law and communication effect,and at the level of narrative law,Li Ziqi uses a character-centered prose narrative structure to plump the image of the characters in the beautiful rural life situation,conveying the knowledge and values behind them;through the narrative text outside the narrative text.Body narrative enhances both the identity of women and the nation;the use of team-based business operations to continuously improve the level of film and television production,so that the audience can obtain aesthetic enjoyment,thereby enhancing the authenticity and acceptance of individual narratives.At the level of communication effect,the festival rituals are used to evoke the collective memory of the nation,so that domestic audiences can find cultural identity,and to foreign audiences,they use rituals to spread cultural symbols with a long history to relieve people's anxiety in post-industrial society;use common emotions in life The elements deepen the impression of the audience,heal the deep loneliness of the people in the atomized society,and use the emotional value of the harmonious interpersonal relationship in Chinese culture to arouse emotional resonance;with the positive energy image of independence and self-reliance and the video creation that inherits excellent traditional culture,it conforms to The mainstream values advocated by the government have won the endorsement of the official media and expanded its influence.The main research value of this article is to analyze the internal narrative logic of short video media text from the perspective of narratology and communication,and summarize traditional culture and rural short videos from three perspectives: video production,emotional interaction,and value communication.Some feasible methods for communication innovation.