Analysis Of The "Li Ziqi Phenomenon" From The Persrective Of Communication

Nowadays,the environment in which contemporary people live is fast-paced and high-intensity,and anxiety and stress are inevitable.With the advent of the Internet era,people are more using fragmented time for relaxation and leisure.It is just that short videos meet the needs of contemporary people,thus ushering in room for development.With the passage of time,people's demand for short videos is no longer single,and the development trend of its vertical segmentation is gradually showing a clear state.Li Ziqi's videos stand out from the quiet and comfortable rural life away from the hustle and bustle.Although the videos mostly share mouth-watering food,the attitude of life,spiritual relaxation and cultural exchange behind the food are the main factors that attract the audience.Let the audience not only enjoy the visual paradise,but also lose the spiritual cultural feast.However,Li Ziqi 's popularity is not limited to China.Her number of fans on the YouTube platform is also considerable.As of April 2020,her number of fans has reached 9.48 million.Foreign netizens praised her even more,and she was even Malaysian.The king invited guests to his house.This phenomenon has caused heated discussions among netizens,and there has been a lot of controversy over whether the "Li Ziqi Phenomenon" can bear the heavy task of telling a good Chinese story.Although the two sides held their own words,they could not conceal the success of Li Ziqi.She did push a small branch of China's excellent traditional culture to the world stage.By using the 5W model of communication science to analyze the reasons for Li Ziqi 's popularity,he draws on its success factors and provides reference value for telling Chinese stories.When telling a good Chinese story,we should exert a variety of forces to achieve multi-channel blossoming.