A Study On The Communication Of Li Ziqi's Traditional Culture From The Perspective Of Media Spectacle

The development of social economy and media technology has made the public live in a landscape society surrounded by visual image symbols.Since the media Li Ziqi has countless fans with high-quality short video content circles,it has become a spectacle of image transmission in traditional Chinese culture..With the help of media,economy,society,and culture,Li Ziqi has developed from a main body of image creation into a cultural brand with strong social influence.The "Li Ziqi" Chinese traditional cultural communication spectacle has gradually evolved to penetrate all aspects of society Media spectacle."Li Ziqi" has constructed a spectacle of traditional cultural communication with Chinese characteristics on the image presentation.This spectacle is constructed by visual symbols such as food,nature,characters,folk customs,and auditory symbols such as dialects and music.The symbolic interpretation of visual symbols helps to excavate the historical and cultural connotations and spiritual cultural values ? ?behind the spectacle,while the contextual construction of auditory symbols helps to better understand the cultural conception contained in the Chinese traditional cultural spectacle.The analysis of the audio-visual image symbols of the spectacle of the media helps to clarify the ideological content and cultural significance behind the "Li Ziqi" traditional cultural communication spectacle.The construction of media spectacles often starts with the media,and gradually penetrates into various fields of society such as politics,economy,and culture in the process of communication.The "Li Ziqi" traditional cultural communication spectacle gradually developed into three levels: "image cultural spectacle","media consumption spectacle" and "cross-cultural communication spectacle" in the process of communication.Through in-depth excavation and theoretical analysis of these three levels of wonders,it is helpful to clarify the theoretical roots and internal logic of the formation of "Li Ziqi" traditional cultural dissemination wonders.Finally,when evaluating the social significance of the "Li Ziqi" traditionalcultural communication spectacle,we should not only see the positive effect of this communication spectacle on promoting the popularization of traditional Chinese culture,and channeling the psychology of the audience;we must also use critical thinking It is pointed out that over-idealized media spectacle can easily lead to the formation of cognitive illusions and psychological negative effects.