A Research On Development Of Network IP Drama Based On Play Theory Of Mass Communication

Stephenson introduced “Play” into the field of communication formed the play theory of mass communication.This theory shows great communication value in the Internet age.He proposed and distinguished three concepts,including “social control” and “convergent choice”,“communication as work” and “communication as a play”,“spreading happiness” and “spreading pain”.He paid attention to the subject status of the audience,and believed that this kind of communication is free,non-utilitarian,independent of time and space,and restricted by rules.In recent years,with the empowerment of technology,Internet audio-visual content including network IP dramas has gradually moved to the stage of high-quality products.Consumer groups have been expanding and showing a trend of age decline,and the market position of network IP dramas has gradually increased.During the development of Internet IP dramas,the audience's position is gradually valued,and audiences see themselves as “players” and immerse themselves in it.“Players” participate in the carnival of network IP dramas through games,which conforms to the spread of gamification and promotes the network IP drama industry to achieve remarkable results.Therefore,the network IP drama to be studied in this article not only gradually integrates into popular culture,but also has a profound impact on the development of network IP drama.The first part of this article explains the significance of the research background,and the second part discusses the communication game theory.The third part explains the relevant content of the development of network IP dramas.The fourth part is the key part of this article.It interprets the network IP dramas from the perspective of game communication theory,analyzes the inevitability of the audience for game communication,the content of the game,and the media environment of the game and so on.The fifth part proposes to grasp the essence of the game and promote the development of network IP drama through analysis.From the perspective of dissemination game theory,this article analyzes network IP dramas from the audience as a starting point,and can provide ideas for how the future IP network drama industry in my country can create IP network dramas that have commercial value and can present mainstream cultural value.