Research On News Game From The Perspective Of Mass Communication Game Theory

News game is the common integration of the journalism and the game industry.Under the general trend of media conversation,it probably will be the “dark horse” in the field of news coverage.News game adopt the way of procedural rhetoric,making news facts implant into the virtual game environment in accordance with the principles of journalism.The realistic gaming environment gives the audience an immersive experience and meets the diverse news' needs of the audience.In addition,it uses the game as a way of presenting news stories,not only expand the subject matter of news reports,but also embodies the new trend of news expression and news interpretation.It is a practice of new communication concept.This paper analyzes and studies the phenomenon of news game using the theory of mass communication game,deem that news game is not only a combination of many binary opposite structure,just like social control and selective convergence,work and game,spread the fun and spread the pain,self and ego,and so on,but also a kind of contemporary news activity practice to Stephenson 's mass communication game theory.However,there are still many problems in the current development process of the news game,such as:deliberately pursue the effect of selective convergence,causing a risk of deviation from the social control track;the "game" color is too thick,while the public property of the "work" has been diluted;"spread fun" become mainstream,"spread of pain" is being forgotten;addicted to "self",ignore the "own" social role,etc.Therefore,in order to better promote the development of the future China's news game industry,in view of the above problems in the news game,the author finally put forward some corresponding countermeasures and suggestions.This article is divided into five chapters,of which the fourth chapter and fifth chapter are the most important part of this article.The first chapter is the introduction.There is a brief introduction to the research origin,the research purpose and the significance,the research method,the research difficult point and the innovation point,definition of related concepts.The second chapter mainly summarizes the theory of mass communication game.Here,it firstly introduces the theory of mass communication game.Afterwards,it makes a detailed interpretation of the theory from four aspects.In the third chapter,the author summarizes the phenomenon of news games,and mainly analyzes the causes and development of news games,the types and the characteristics of news games.The fourth chapter mainly interprets the news game phenomenon from the four aspects of "game" theory.In the last chapter,after analyzing the contents of the previous chapters,this paper makes some reflections on the present development situation of news game,and puts forward some optimistic recommendations.