Reserch On Positive Energy Transmission Of Douyin Short Video

Positive energy promotes personal progress,and it is also an important force to promote social development.The media has the responsibility to promote mainstream values and transmit positive energy to society.Both the online world and the real world should strengthen the spread of positive energy.The slogan of the short video on Douyin is: Recording a good life and spreading positive energy is the main content of its content.The positive content on the platform has been loved by a broad audience and supported by national policies,helping Douyin to become a leader in the short video field.Studying the positive energy of Douyin short video transmission not only has epochal significance for how the mass media spread positive energy,but also has important value for the future healthy development of short videos.From the perspective of communication,this article analyzes the main performance of the positive energy spread on the Douyin platform as follows: personal accounts record a good life,government and media accounts conduct public opinion guidance and positive reports,and the platform itself practices social responsibilities and sets positive topics.Summarizing the positive energy content of the platform through personal participation and observation mainly includes two aspects: positive emotions and positive social effects.A questionnaire survey method was used to measure and evaluate the positive energy effect of Douyin short videos.The conclusions are as follows:(1)For the audience,the cognitive effect of Douyin short video spreading positive energy is weaker than the emotional effect;(2)Compared with middle-aged and elderly people,young people have low trust in the positive energy content of Douyin platform,which is poisonous.Positive energy will arouse disgust from young audiences;(3)The audience will have behaviors on the positive energy content on the Douyin platform,and online behaviors are more positive than offline behaviors.On the basis of summarizing the positive energy content and dissemination effect of the Douyin platform,it is found that the positive energy of the Douyin short video transmission has problems such as the depth of fragmentation,the reliability of the false influence,and the validity of the influence of entertainment.In response to these issues,relevant suggestions are made,including in-depth exploration of positive energy content in creation,strengthening control of content quality in supervision,and carrying out online and offline positive energy linkage activities in operation,hoping to help Douyin short videos to better spread positive energy.It also provides some reference for other short video platforms to spread positive energy,so as to create a clear and upright short video environment.