Feasibility Of Kunqu Art Spreading On Douyin Short Video Platform Investigation Report

Since the launch of the short video platform represented by the Douyi n short video in 2016,short video has become a popular form of recreational entertainment with a wide audience,high daily activity and strong dissemination,making it a content for all walks of life,a powerful channel for communication.In this age of rich and even redundant information,new things are emerging in an endless stream,young people are chasing trends,and the channels of communication have bee n greatly improved than before,facing the predicament of communication and inheritance.For longer-term development,art communication also needs to follow the trend of the times and carry out innovative transformation.This article selects and investigates the current status of Kunqu opera on the Douyin platform.It organizes and tracks the content of the Kunqu-related short videos on the Douyin short video platform,and uses content analysis and observation to assist young audiences in drama Questionnaires and in-depth interviews on the acceptance attitude of art on short video platforms to study the current status of Kunqu opera art's spread on Douyin.The study found that Kunqu opera Art currently has the characteristics of the Douyin platform,and it has been applied to the existing forms of communication on the platform.The communicators involve various types of official cultura l communication accounts,Kunqu opera performing artists,commercial communication accounts,and their The age range is consistent with the user characteristics of the Douyin short video platform,that is,the youth group is mainly concentrated in the age group of 20-40 years old.The current distribution of Kunqu opera is generally on the rise.However,Kunqu opera still has a long way to go to achieve efficient communication on the Douyin platform.At present,when Kunqu Art is spreading,the adaptation to the Douyi n platform is still at a shallow level.There are still many aspects that need to be improved,such as account information improvement and content production.In addition,the study found that Kunqu opera Art's communication on the Douyin platform also faces its own artistic limitations,few communicators and low activity,low audience interest,and stereotypes and channel cooperation issues.Some discussions were also conducted,hoping to help Kunqu opera Art to spread better on the Douyin platform,and also provide a reference for the powerful dissemination of other types of traditional art in Douyin short videos.