Study On The Bridge Landscape Of Chongqing In Douyin Short Video Transmission

Coming of the era of 5g,making information transfer more convenient,more urgent user access to information,and to demand more simple,rapid,innovative forms,a short video for the time length,the operation is simple,and entertainment and ushered in the new development opportunity,this new vehicle,provides a new way for the spread of information and the present form.Short video,which combines text,pictures,audio and video,has gained a large number of loyal users by virtue of its own advantages.The year 2018 is a period of rapid development of short video,and many short video apps have emerged.As the leader among many mobile short video platforms,Douyin has exceeded 600 million daily active users in 2020.It provides users with a direct and timely way to communicate,and has a great influence and spread power among users.Chongqing,as the "Bridge City",has developed rapidly,and the bridge landscape has become an important part of it,and even a beautiful landscape in the city.After Chongqing became the "web celebrity City" in Douyin short video,the bridge landscape has also been rapidly spread.This article adopt the method of random sampling and content analysis method,the trill short video posted on the platform of 478 a short video about the bridge landscape of Chongqing as a sample,to study,through the analysis of the present status of the spread of bridge landscape of Chongqing,the deficiency in the process of looking for communication and the existing problems,and put forward the optimization strategy,aims to further promote the spread of the Chongqing bridge landscape.This study is divided into four chapters,the first chapter is the introduction;The second chapter comb the trill short video platform and the development status of bridge landscape of Chongqing,points out that trill platform after growth stage,rapid development stage in the depth of development stage,and Chongqing bridge landscape are basically long span,high pier across the Jialing river and the Yangtze river,growing fast;The third chapter analyzes the relevant short video content of Chongqing bridge landscape on Douyin platform from seven aspects.And based on the 5W communication model,from the five factors,including who,in which channel,to whom,say what,with what effect,link to the data of the last chapter and in a deep study.The fourth chapter points out that Chongqing bridge landscape on the trill platform appeared in the process of transmission and advantages.Then put forward the optimization strategy,including the construction of bridge landscape of Chongqing,to strengthen the participation of the mainstream media,strengthen mainstream and public opportunity,various efforts to promote the spread of it.