| Driven by virtual reality technology and 5G communication technology,immersive news,which gradually becomes mature and has broad development space,has appeared in the public view.Immersive news refers to a new type of news reporting method that makes use of virtual reality technology to reproduce or make news scenes so that the audience can get immersive experience.With the background of immersive news,with the change of communication content,communication means and communication effect,the role of the host in the program as an important medium for information transmission and social development is also changing and transforming.Due to the uniqueness of immersive news reporting mechanism and watching experience,the rich forms of news scene and "immersive experience",it is necessary to transform the role of the host in the program.The role transformation of the host in the program can be summarized in three directions:The first is the transformation of the host's media role in immersive news programs.As one of the producers of immersive news programs,the host needs to adapt to the changes of image narrative methods and expand the role of the host to lead the program process.In the program,the host changes from "word communicator" to "public opinion supervisor",disseminates the correct news value to the audience,obtains the audience's trust and creates an authoritative immersive news brand.The second is the transformation of presenters' roles in immersive news programs.As a participant in immersive news events,the host should adapt to the changes in space and perspective during recording,and be proficient in using VR equipment.The host is transformed from a "news announcer" to a "news performer",who plays roles in different news scenes,harmonizes sound language and body language,controls the pace of news story development,and creates an "immersive feeling" for the audience.Finally,the transformation of the host's cultural role in immersive news programs.Presenters,as communicators of immersive news,should ensure the authenticity and effectiveness of news content while adapting to changes in content and characteristics,correctly interpret news content and make in-depth comments,and learn professional knowledge about virtual reality technology to adapt to the development needs of immersion media.The host has changed from "news announcer" to "cultural communicator".The host should cooperate with the program to have the thinking consciousness of immersion media,use the charm of language and personality to attract the audience,and interact with the audience to arouse resonance. |
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