The Research Of "Foshan Practice" Of Chinese Community Newspaper

Community newspaper is an "imported product".In the "sinicization" experiment,it has demonstrated its strong adaptability to our political and economic environment,social environment,cultural environment and media environment.In the process of the steady development of China community newspaper,how to adapt to the environment of China through creative reconstruction;What is the significance of community report development to Chinese community construction and the difficulties and challenges it faces;Whether the practice of community newspaper in China can form a set of unique development mode provides new ideas for the transformation of newspaper industry under the current urban development background.I selected Chinese community to the successful practice of foshan community media series as the research object,through literature research,deep interview,questionnaire investigation,literature analysis and text analysis,data statistics and deduce the practical situation of foshan community media field,the practice patterns from the content,audience,function,operation mode,etc,set out the overall analysis,and discusses the significance of the community to construct of the community.The findings are as follows :(1)the community reports in China are constantly enriched and improved in both practical experience and academic research.The development of community reports is also continuously enriched with the changes in economic structure and the development of media.(2)because of its unique economic structure,the population of foshan is divided into three parts,which provides endless impetus for the innovation of community governance,and also produces many excellent results of community governance,creating advantaged conditions for the birth of community newspaper;(3)foshan competing in the newspaper industry reform,media,community media,foshan community governance innovation achievements,various conditions such as a newspaper it didn't completely copy the western model,but according to China's national conditions,a newspaper in the main body,content production,audience positioning,issue on the way to the corresponding change.(4)in terms of the function of community newspaper,community newspaper is not newsprint,but serves as communication paper,living paper,service paper and cultural paper,and plays a mutual connection and communication role among the government,residents and enterprises.The development of community newspaper is not smooth sailing,and there are always new challenges in the new era.In the author's research,it is found that there are still three aspects of controversy over community newspaper: whether community newspaper is traditional media or new media;Is the scale of Chinese community newspaper "big" or "small";Why does community newspaper "root in community" but not "close to people's livelihood" ? Only by clarifying these problems can community newspaper be beneficial to its long-term development in China.