Language Characteristics Of Network Program Hosts

The development of information technology promotes the change of media,and all kinds of new media come into being.Integration,intelligence and data have become prominent features,which also promote the further development of media.In this process of development,programs based on network and social media communication are more popular with the audience.Under this background,a large number of network programs with good production level,in line with the context of network language communication and causing traffic concern came into being.The influence and communication power of these network programs have surpassed the traditional media.As a result,a large number of hosts who grow up on the basis of network programs have become new communication forces.The language expression of the network program host has distinct characteristics.This paper is based on this research background,with linguistics,pragmatics,communication,broadcasting and so on as the theoretical basis.Based on the theories of linguistics and pragmatics,this paper analyzes the features of the host's language from the perspective of linguistics,taking the network programs in iqiyi,Tencent,Youku and other large-scale video platforms as samples.It is mainly divided into five parts.In the first part of the introduction,it mainly introduces the value and significance of this topic,and puts forward the research methods,and combs out the previous research results through the domestic and foreign literature.The second part expounds the development of network programs and network program hosts,defines the positioning of network program hosts,and affirms the role of program hosts in network programs.In the third part,through the pragmatic analysis of the network program corpus,the author studies the language expression characteristics of the network program host from four aspects: semantic personalization,voice diversification,language contextualization and colloquialism.The fourth part analyzes the discourse construction and the importance of language rhetoric from the perspective of pragmatic strategies.In the fifth part,based on the analysis of the language expression characteristics of network program hosts,the corresponding pragmatic strategies of network program hosts are given.This part is an effective extension of the research.Through the analysis of some of the current problems of language anomie of network program hosts,some feasible suggestions are given.Such as the expression of anomie,low language literacy and so on.This requires the network program host to follow certain principles in language use,not only pay attention to the knowledge level of the information receiver,but also master the scale of language use.This paper finds that when hosting a program,the host of the network program endows the language expression with unique aesthetics through rhetoric methods in Linguistics and pragmatics,making the language more three-dimensional and perceptible,and strengthening the communication effect of the network program.