Research On The National Treasure Program From The Perspective Of Communication Ceremony

The revival and spread of traditional culture is an issue that the party and the government have attached great importance to over the years.In 2017,the State Council passed a resolution to make the comprehensive rejuvenation of traditional culture a basic national policy of China.On August 21,2018,in the work of the National Propaganda and Thought Conference,General Secretary Xi Jinping emphasized that to do a good job in propaganda and ideological work under the new situation,we must voluntarily undertake the five missions of "raising the banner,gathering the people,educating the new people,promoting the culture,and displaying the image"..As one of the important communication carriers for carrying forward the national spirit and inheriting the national culture,cultural TV programs shoulder the mission of communication.The TV station,which is regarded by the central government,began to create a cultural variety show that integrates culture and variety,and strived to promote the creative transformation and innovative development of Chinese excellent traditional culture.In 2017,CCTV launched the cultural variety show “National Treasures”.During the broadcast,the csm52 city ratings were ranked 7-8,and the ratings remained at 2.493-0.588,accounting for 1.605-1.941,higher than others.” The program is based on the spread of Chinese culture,with the innovative mode of cultural relics + variety + documentary,as well as a strong sense of ritual and multi-level interaction,to create a remarkable media ceremony for the audience,truly realized through culture Variety shows spread the new expression of traditional culture.This article takes the cultural variety show "National Treasure" as the research object,and analyzes the program from the perspective of communication ritual.The first chapter of the study introduces the source of the topic,sorts out the research status of relevant literature at home and abroad,and illustrates the research significance,research methods and research innovations.The second chapter examines the "National Treasures" program based on the theory of communication rituals,outlines the basic theories of the concept of communication rituals,analyzes the development status of China's cultural variety shows,summarizes the basic situation of the "National Treasures" program,and learns from it.To the creative background and main creative mode of the "National Treasures" program,find the rationality of the "National Treasures" program in the theory of communication rituals.The third chapter analyzes the elements of the ceremonial dissemination of the National Treasure from four aspects: the main body of the ceremony,the ceremonial objects,the ritual space and the ritual process.The fourth chapter explores the innovations of the ritualized dissemination of the National Treasures from five aspects: ritual construction subject,ritual communication content,ritual construction object,ritual communication mode and ritual construction process.The fifth chapter analyzes the function and value of the ritualized dissemination of the National Treasures from four aspects: cultural popularization,agglomeration of the audience,transmission of emotions,and awakening of memory.The conclusion part is mainly to summarize the content of the full text,and based on the research of this paper,the ritualized propagation path of Chinese cultural TV programs is prospected.