Research On Innovative Application Of Cultural Variety Shows Under Ritual View Of Communication

Cultural variety shows refer to a new type of programs broadcasted through telivision,which take Chinese excellent traditional culture as the carrier and take the theme of carrying forward Chinese excellent traditional culture.It not only has the characteristics of reality shows such as authenticity,performance,competitiveness and interactivity,but also has the attributes of cultural programs such as aesthetics of literature and social education.At the same time,it also has the distinct entertainment because of the variety of the program itself.Such programs cater to the cultural and emotional identity needs of the audience,and are deeply loved,welcomed and praised by everyone.Based on American communication scientist James·W·Kerry's " ritual view of communication" as the main theoretical support,this paper deeply observes typical cultural variety shows such as ?The Chinese Poetry Competition?,?Readers?,?Letters Alive?and so on with case analysis and comparative research.Based on this,the innovative application of the ritual view of communication in cultural variety shows is explored from a new and profound perspective.The specific contents are as follows:The first part is the introduction,which mainly introduces the research background and significance of this article,the current status of research at home and abroad,research methods,research content and innovation points.In the second part,the concepts of "ritual view of communication" and "cultural variety show" are defined at first.After then,starting from the cultural research orientation of ritual view of communication,the rationality of using this theory to examine cultural variety show is discussesed.On this basis,the connotation meaning and ritual form of this kind of show are analyzed.In the third part,taking ?The Chinese Poetry Competition?,?Readers?,?Letters Alive? as typical cases,the representation and presentation of the ritual view of communication in cultural variety shows are analyzed specificly from four aspects:the standardization of cultural rituals,the appreciability of ritual activities,the performance of ritualized communication and the diversity of symbolic ritual subjects.At the same time,this paper explores the symbolic meaning of cultural ritual activities through the carrier of poetry symbols,reading symbols and letter symbols.In the fourth part,taking?The Chinese Poetry Competition?as an example,the ritualized expression of cultural variety shows is analyzed.Taking ? Readers ? as an example,the ritualized communication construction of such shows is analyzed from four perspectives:the construction of ritual space,the expansion of ritual subject,the design of ritual process,and the expression of linguistic ceremony.On this basis,the negative impact of the communication development of cultural variety shows under the ritual view of communication is analyzed and summarized.In the fifth part,this paper explains the value of ritualized communication of cultural variety shows from three aspects:cultural shaping and identification,social integration value,emotional communication and linking,trying to explore how cultural variety shows can arouse the audience's emotional resonance and cultural identity better,so as to build national cultural community.Generally speaking,Based on the ritual view of communication,this paper makes an in-depth analysis of the ritualized representation,ritualized expression,ritualized communication construction and the value of ritualized communication of cultural variety shows from multiple perspectives.It is hoped that from this relatively new perspective,it will play a positive role in promoting the ritualized communication and development of cultural variety shows while bringing new inspiration and reflection.