Research On The Formation Mechanism And Influence Of "Himalaya FM" Interactive Ritual Chain

From social community to life circle,fragmentation to reintegration,and decentralization to the coexistence of decentralization and recentralization,the living environment of web audio is changing dramatically,thus setting new directions for related research.In 2019 Ten Greatest Innovation Award for applied news communication in China,Himalaya FM,a pacesetter for merging technological innovation with media,prided itself on the only nominee of the web audio industry.Focusing on Himalaya FM,this study explores how this App creates interaction ritual chains through participatory observation,interview and questionnaire surveyBy studying the appearance logic and representation of Himalaya FM interactive ritual,the formation mechanism of the chain structure is summarized,the current situati on of the interactive ritual market is discussed,and then the successful experience of the interactive ritual chain and the re-optimization approach are explored.By studying the a ppearance logic and representation of Himalaya FM interactive ritual,the formation me chanism of the chain structure is summarized,the current situation of the interactive ritu al market is discussed,and then the successful experience of the interactive ritual chain and the re-optimization approach are explored.The paper consists of seven chapters.The first part introduces the research background,aim,significance,methods,literature on the theory of interaction ritual chains,and current research on Himalaya FM.In chapter Two,the author discusses the subject from a broader perspective for the logic of the paper,which means to analyze the cultural logic of interactive communication between research objects,thus providing a holistic view towards the following research.Also in this part is a review of cultural significance of interactive communication made by Himalaya FM from symbolic,mental and architectural aspects.In chapter three,the author,by analyzing interactive manifestations of Himalaya FM,envisions a life circle based on interaction,which matches the above-mentioned research background.Then,the types and models of interaction are summarized through participatory observation and interview.The research reveals that interaction rituals are supported by situational basis,or in other words,field domain.In chapter four,based on the chain structure proposed by Randall Collins,and extended framework of current interaction and technological environment,the author puts forward a Himalaya-style interaction ritual chain featuring physical&psychological field,identity bound&agenda setting,mutual concern&symbol transmission,and self-satisfaction and emotional resonance.In chapter five,according to the analytical results of interaction ritual chains---formation of interactive market,the author chooses situational basis or field domain for structural research rather than measuring Collins emotional energy,and the notions of rules and capital are introduced to respectively serve as observational basis and resonance basis for emotional energy.After probing into the media properties and economic features of Himalaya FM,the author adopts SCP model(including structural,behavioral and performance dimensions)to analyze the physical market through literature review and questionnaire survey.In chapter six,the author concludes that the success of Himalaya's interaction ritual chains is reflected by emotional resonance and common value,and summarizes several ways to further optimize those chains:remodeling of nodes,game rules and group fantasy.The last part is the summary and critical reflection of the whole paper.