The Applications Of Big Data In Television Industry

Big Data has been used to acquire the different products and clients in recent years,.It changes the single perspective and conventional logic,and even it could attack the traditional data and set off revolution in the industry.TV as a traditional media,has been surrounded and shocked by the Internet and other new media in recent years.For example,CMMR and KUYUN,as typical Internet big data companies,they took the lead through advanced technology to collect and provide the full sample data to achieve a commercial application in television industry.The applications of Big Data in television industry has been in the exploration phase.In particular,the applications and innovative performances of Big Data in the television industry are reflected in various aspects of industrial chains.Firstly,the applications of Big Data in television program production.The uses of big data content to user needs based mining and planning,user alignment,as well as adjustments to the way of program production.It used to help television channel to create section,program competitiveness and period configuration optimization.Meanwhile,big data achieved the system of synchronizing TV production and broadcasting,promoted the mutual benefit of TV production and broadcasting,caused the revolution of broadcast mode.Secondly,the applications of Big Data in the marketing of television programs.It uses the feedback of big data to mainten the new customer relationship and promot programs.Moreover,relying on the Big Data,TV could match the content portrait,user portrait and advertising portrait,then help enhance the traditional TV media premium capacity.Thirdly,the applications of Big Data in the program assessing.In the Big Data era,the using of full sample introduction and collection of data,sea quantify,monitor real-time viewing,analysis and evaluation help break through the television program screen restrictions.It takes a certain role to break the pursuit of ratings in the television industry and establish a new criteria in the industry evaluation.However,from a practical effect,it is also worthy of reflection of big data applications in the television industry.Such as the different screen interests of competition,the balance of obtaining full data,individual requirements and user information privacy.At the moment,it is only a beginning of big data applications on the television industry value chain.In the big data era,the competitive landscape of the television industry will be further changes,And may exhibit a tendency like this,Big Data will accelerate competition in the television industry and integration with other industry segments between media,and then it changes the traditional TV industry to accelerate the production of logic programming,television transmission logic and audience consumption logic.Thus,the television industry will also face re-explore their own business and location,function and value.