The Design And Innovative Development Ideas Of Television Food Program

TV food show is an important part of the program,direct services to a wide audience.With the rapid development of China's economy,people's living standards have been greatly improved,no longer confined to feed and clothe this basic requirement.Food,rich in material civilization of today,people began to pay attention to the quality of life for the pursuit of a higher level.For eating,food is too refined,too delicate risotto,to eat more than the taste,but also to eat the environment,food service,food culture and eating healthy.In this background of social development,various types of TV food program came into being,and showed rapid development momentum.Because the TV food show with people's real life closely related to the viewing needs of the audience,not only to help people to spend leisure time and relax,but also to help the audience learn food knowledge and culture,and thus enhance their own delicious food on the table.In Zhibofenli television production model,television food show presents the development trend of contending,greatly enriched the content and form of food,but from the actual current situation of TV food show,the food production program there are still some issues to be Improve.Based on this,the TV food program production and innovative development ideas for analysis has important significance,can enhance food production program of innovative thinking and ideas to strengthen food quality programming.In this paper,ask questions,analyze problems,to solve the problem of writing down ideas,is divided into five parts to discuss the content of the article.The first part mainly introduces the research background,purpose and significance,research situation and thinking methods;on the one hand,I can enrich the theory of knowledge,will learn the theoretical knowledge into practice,but also in practice,constantly consolidate the knowledge paper improve their own knowledge,to better promote their own theory and practice of combining study and work in the future,the use theory to guide practice,to improve their working and learning ability.But also to enrich the TV food programs and related program on creating ideas,concepts,it has some theoretical reference value.On the other hand,combined with TV food show and my graduate work actually make a few comments on the programming reference path of innovation,to promote the TV food programs to find their own problems,focus on improving and innovative measures to improve food quality programming to meet the needs of the audience,to promote development of TV food show.This is a research background,purpose and significance.Development of TV food show the second part of the definition of food programs,features and a brief analysis of the development process,fully laid the theoretical foundation for the subsequent knowledge of writing;TV food show mainland China started late,can be divided into infancy,development,innovation three stages.From the 1980s,China Central Television broadcast "for you" start,after 30 years of development,the current type of TV food programs,content,form and other aspects of innovation,not only introduced food production methods,including food symbolism,birthplace and other presentation of knowledge,not only to the audience gourmet feast of visual experience,but also to stimulate audience interest and sympathy from the mental,emotional,promote China's TV food show presents fierce competition in the development of the situation.The third part of the current development status of television food programs for analysis,points out the success of TV food programs and pointed out that the main problems exist;Even after years of development,China's food show in the content,form,etc.showed a relatively large improvements to meet the needs of the audience,to promote the development of television food programs have played an important role.Through horizontal macro comparative analysis found that the current food show there are more serious following aspects,hinder the development of food programs,mainly in the rich and varied program,homogenization outstanding host accomplishment enough,audience targeting generalization,lack of subject matter,etc.,need to further improve and improve.The fourth part combined with my graduate work-"Food Kaifeng" to analyze the unique production ideas,including:cultural elements into the food,pay attention to the audience interaction,provide food news and information,add game and entertainment sectors."Food Kaifeng" is my food program in the study of the current status of development,I have learned the basis of combined expertise,according to a stall food program carried out by the audience of the current demand,although with certain limitations,but I add games and entertainment,audience other fresh interactive links to attract audience attention,increase audience attention having some positive effect.Finally,the fifth part,combining the current situation of TV food program development,and comprehensive analysis of success and other ideas and make my graduation,proposed future television program production and innovative cuisine Development Strategy,the main service and fun both;strengthening Moderator personality charm;strengthening civilian life of virtue;financial situation in food,pay attention to human care;accurate positioning,to meet the needs of the audience in order to promote the formation of brand TV food show.