Research On Business Model Optimization Of Mobile Health Management A Company

The prevalence of asthma in children in China is increasing year by year,but because the high-quality pediatric medical resources are concentrated in the third-class hospitals in the big cities,the children with asthma in the suburbs and towns often can not be diagnosed in time,at the same time,due to the limited level of diagnosis and treatment of grassroots paediatricians and parents’ lack of knowledge and low compliance with asthma,the level of asthma control is not ideal,data from clinical studies at home and abroad show that the mobile health management platform for childhood asthma can improve the diagnosis and treatment of asthma by grassroots paediatricians,enhance parents’ mastery of asthma knowledge and treatment compliance,in order to improve the situation of poor self-control in children with asthma,but the current mobile management platform for children with asthma is still not satisfactory.The A company is a mobile health management company that focuses on the field of childhood asthma and has been in operation for two years,despite some achievements in standardized diagnosis and treatment of childhood asthma and daily management of childhood asthma,daily online monitoring of children’s asthma has been carried out,and videos on the use of medicines and knowledge of asthma have been distributed.An asthma treatment equipment store has been set up,and training and assessment of grassroots paediatricians has been conducted.However,there is a small number of registered users,customer activity is poor,asthma records are not standardized and the mall income is not enough to cover the operating status.In this paper,the business environment of mobile health industry is analyzed,and the business model of A company is analyzed by nine-factor model,and the business model of company a is analyzed by nine-factor model and SWOT.There are some serious problems in company a’s business model,such as the customer group demand is not detailed,the important cooperation of core resources is not prominent,the channel source is single,the key business is not dug deeply,and finally the revenue source is in deficit.This paper compares the business model of other companies,finally put forward A company’s business model optimization implementation recommendations.The optimized business model of A company will comprehensively improve the nine elements of the business model,achieve customer segmentation,strengthen core resources and important cooperation,broaden key business and increase revenue sources,and at the same time,brand-new positioning of the platform products,create a star product for children’s asthma,realize the business of Taurus for children’s allergies,and at the same time make reasonable business adjustments for other children’s diseases,to achieve the children’s parents,grassroots paediatricians,paediatricians,health administration services groups.Finally,the establishment of Child Asthma(allergy)prevention,online consultation,grading diagnosis and treatment and post-diagnosis management,to help asthma(allergy)children monitor the disease,improve the Child Asthma(allergy)control rate,through the member management fee,the mall merchandise income realization company profit.As a new thing,there are few researches on the business model of the Mobile Health Management Company.The analysis and optimization of the business model of the A company will provide reference for the preparation and optimization of other mobile health management companys.