| Since 2000,with the development of market economy and continuous improvement in patient needs,the satisfaction rate of patients has become an important guarantee for the enterprise to seize market share,and the service quality has become an important part of the management practice.In the third industry,the service of the hospital is more and more concerned by the society,it is a direct impact on the operating performance and market competitiveness of a hospital and it is also the foundation of hospital’s development.After China’s entering into WTO,the entry of foreign capital commercial hospitals intensified the market competition in the hospital market in China.The fierce market competition forces large scaled Chinese hospitals to continuously improve the service quality to serve as the primary method to improve the market share of the core market.So,how to improve patient satisfaction rate has become the key problem which needs to be solved immediately.The paper is written in six parts,firstly,it elaborates the research background,the purpose and significance of the topic chooses.The paper analyzes the research status of patient satisfaction at home and abroad,introduces the research content,methods and ideas;Secondly,comprehensive exposits the concept of patient satisfaction rate in medical service,the relative research of quality of service support satisfaction and the relevant theory of hospital patient satisfaction evaluation.Thirdly,introduces the definition of patient satisfaction rate in A Eye Hospital,and defines the weight and standard of patient satisfaction rate;Fourthly,carries out patient satisfaction survey,calculates the total score of satisfaction and analyses,summarizes the key points and ideas of patient satisfaction improvement based on the results of satisfaction survey;Fifthly,the government needs to provide policy support;the hospital must be people-oriented and strengthen the scientific research management;doctors and nurses need to improve their own literacy;society needs to give understanding and support.From above aspects,the paper puts forward the corresponding safeguard measures to improve patient satisfaction of A Eye Hospital.Sixthly,Conclusion and Prospect. |