Study On The Influencing Factors Of Farmers’ Willingness To Use Microbial Fertilizer

"Green water and green mountains are golden mountains and silver mountains".At present,resource conservation and environmental protection have become the basic national policy of China’s development,and green ecology has also become the inherent requirement of modern agricultural development.However,in order to make full use of the limited land resources,increasing the input of chemical fertilizer has become a common means in China’s agricultural production,which leads to the excessive use of chemical fertilizer in agricultural production,resulting in the deterioration of agricultural ecological environment and the serious threat to the quality and safety of agricultural products,which greatly affects the realization of agricultural modernization and the construction of ecological civilization.In this regard,the Chinese government continues to promote the reduction and efficiency of chemical fertilizer,emphasizing the use of new fertilizers instead of traditional fertilizers.As a new crop fertilizer,microbial fertilizer can solve a series of problems caused by excessive application of chemical fertilizer.However,farmers’ lack of understanding of microbial fertilizer leads to low acceptance,which greatly restricts the promotion and development of microbial fertilizer,is not conducive to the development of green agriculture,and is contrary to the construction of ecological civilization.In this regard,in order to better understand the constraints of microbial fertilizer replacing traditional fertilizer,this study takes Huzhou as an example,based on the questionnaire survey data and relevant second-hand data of 158 local farmers,on the basis of analyzing the current situation of microbial fertilizer use,to understand the problems existing in the popularization and promotion of microbial fertilizer,and then to analyze the farmers’ cognition and attitude of microbial fertilizer,And use the econometric model to focus on the factors that affect farmers’ willingness to use microbial fertilizer,and analyze the underlying mechanism.The conclusions are as follows:(1)Based on the analysis of the present situation of microbial fertilizer in China,it is found that the productivity of microbial fertilizer in China has increased rapidly,the types of bacteria are expanding,the application area and application range are increasing steadily,which has formed the quantitative scale of the industry.But at the same time,there are also difficulties in the development of microbial fertilizer industry,including uneven product quality,serious homogeneity,and backward basic research than production demand,which leads to the social cognition and low acceptance of farmers.(2)Based on the interview with the agricultural stores and the analysis of the use of farmers,it is found that the traditional fertilizer is still the first choice for farmers.The acceptance of microbial fertilizer is still very low,and the users are concentrated on the crops with high economic added value such as tea,vegetables and fruits.The effect of the use is mainly to improve the quality,and the effect on the yield is not obvious,and the microbial fertilizer has high price and instability The characteristics of fixed and slow effect lead to the majority of farmers reluctant to use.(3)The analysis of farmers’ cognition and willingness to microbial fertilizer shows that farmers have low cognition of microbial fertilizer,27% of them know nothing about microbial fertilizer;introduction of agricultural marketing and agricultural technology promotion department are the main channels for farmers to understand microbial fertilizer;66% of farmers have willingness to use microbial fertilizer.Combined with the use intention and specific behaviors,farmers have no knowledge of microbial fertilizer;in combination with the use intention and specific behaviors,farmers know nothing about microbial fertilizer;the farmers have the willingness to use microbial fertilizer.In combination with the specific behaviors,farmers have no knowledge of microbial fertilizer The main reason is that the farmers have low price tolerance of microbial fertilizer.(4)The influencing factors of farmers’ willingness to use microbial fertilizer were analyzed from five dimensions of personal factors,family factors,land factors,external environment factors and crop factors,and logit model was established to carry out empirical test.The results show that: age and co-operatives have a significant negative impact on Farmers’ willingness to use microbial fertilizer;education,cognition of microbial fertilizer,price acceptance,technical training times,land scale and economic crops have significant positive effects on Farmers’ willingness to use microbial fertilizer.Based on the above research,the paper puts forward the corresponding policy suggestions:(1)improving the cultural quality of farmers,strengthening the technical guidance training of microbial fertilizer;(2)broadening the channel of information dissemination and diffusion,strengthening the knowledge publicity of microbial fertilizer;(3)establishing the subsidy system of alternative fertilizer,strengthening the popularization of microbial fertilizer 4.Encourage the development of scale operation and promote the rapid development of new business entities.