Analysis Of Willingness And Influencing Factors Of Increasing Organic Fertilizer Application Among Fruit Growers In Neixiang County Of Henan Province

Chemical fertilizer reduction is an important measure to achieve green development in China’s agriculture.In 2017,the Ministry of Agriculture began to implement the project of replacing chemical fertilizer with organic fertilizer in orchards.Neixiang county of henan province orchard area 4901 hectares.Replacing chemical fertilizer with organic fertilizer is beneficial to improving fruit quality,improving soil non-point source pollution and protecting ecological environment.In this paper,the fruit farmers in Neixiang County of Henan Province were taken as the research object,and the willingness of fruit farmers to increase their application of organic fertilizer was taken as the main body.The measurement method of binary logistic regression model was adopted to analyze the influencing factors of increasing the application of organic fertilizer by fruit farmers,and the corresponding countermeasures and suggestions were put forward.Based on fruit tree farmers as the breakthrough point,to the king of the nanyang neixiang store in town,the town of mashan,yu guan town 9 township 22 administrative villages,120 households growers has carried on the on-the-spot investigation,fully understand the basic situation of the fruit tree growers through questionnaire,including growers of individual characteristics and characteristics of household operation,and social and economic environment characteristics,cognitive characteristics,Then,using binary Logistic regression model,empirical analysis was carried out on the willingness of fruit growers to apply organic fertilizer.The results show that the level of education,is the party member,or village cadres,the number of farming,fruit sales revenue accounted for the proportion of agricultural income,sales channels,green subsidy policy of the government,agricultural technical personnel’s guidance,to join agricultural production cooperatives,know the utilization rate of fertilizer,understanding green pollution-free agricultural products,organic revenue is higher,These factors have a positive effect on the intention of organic fertilizer application of fruit tree growers.The higher cost of organic fertilizer application has a negative effect on the willingness of fruit tree growers to use organic fertilizer.Finally,in order to guide farmers to apply fertilizer properly,some suggestions were put forward,such as strengthening the education and training of farmers,giving full play to the leading role of agricultural demonstration households,encouraging farmers to participate in the agricultural cooperative,increasing financial subsidies,promoting cost-saving and efficiency-increasing of commodity organic fertilizer,and expanding the sales channels of fruits.