Research On The Path Of Destructive Innovation Of Latecomer Enterprises

In the context of global economic integration,China's economy and the world economy are highly correlated,the advent of the Internet era is to cross time and space restrictions to give all the ability to connect everything.How to lead a large number of latecomer enterprises to achieve leapfrog development and become an economic power has become a hot focus under the new competition and opportunities.Finance has become an important guarantee in the process of economic development because of its capital accumulation effect and capital allocation efficiency.After the germination stage of traditional finance simply online,the initial stage of the rise of third-party payment and the rapid development stage of "the first year of Internet finance",Internet finance with the emergence of internet has developed into a new form of business relying on big data and cloud computing to organically combine Internet technology and financial functions.Internet finance has been written into government reports for 5consecutive years since 2014,while contributing to the development of financial innovation,promoting sustained and rapid economic development,and deepening inclusive financial development.The disruptive innovation theory proposed by Christensen in 1997 has made it possible for latecomer enterprises to leapfrog.In view of this,from the perspective of latecomer enterprises,it is of great theoretical and practical significance for China's economic take-off in the new situation to explore the disruptive innovation path of the enterprise in the field of Internet finance.Starting from the importance of the latecomer enterprise and the necessity of catching up with the implementation of latecomers' disruptive innovation strategy,this paper elaborates the background and significance of the research on the path of disruptive innovation of latecomer enterprises,as well as the research contents and methods adopted in the research process.Then,this paper reviews the related theories of disruptive innovation and the catch-up of latecomer enterprises,redefines the connotation of disruptive innovation and the catch-up,and summarizes the disruptive innovation literature of the enterprise from three aspects: influencing factors,timing and path selection.On the basis of the in-depth study of the literature,the disruptive innovation path of the aftermarket chase is summed up as the path mode with disruptive technological innovation as the foundation,disruptive product innovation as the technology carrier,the destructive business model innovation as the product to continue to help erode the market,and then build the theoretical analysis framework of the disruptive innovation of latecomer enterprises.Subsequently,this paper gives a specific description of the case studymethods and research problems used in the research process,and designs the process from the aspects of selecting cases,data collection and data analysis.Taking Ping An Hui,Tianhong fund,Tencent-WeChat payment as the case object,this paper studies its disruptive innovation path from three dimensions of loan,deposit and remittance in the financial field to verify the theoretical analysis framework of disruptive innovation.Finally,according to the empirical analysis,the reasonable feasibility of the theoretical model is verified.The results show that the accurate positioning and timing of the target market is the prerequisite for the successful development of disruptive innovation in latecomers.Disruptive technology innovation,disruptive product innovation and disruptive business model innovation are the three paths of disruptive innovation for latecomers.Taking disruptive technology innovation as the first step of strategy implementation,disruptive product innovation and disruptive business model innovation based on disruptive technology innovation as the second and third steps of strategy implementation,the three complement each other.On the one hand,this study enriches and improves the theory of disruptive innovation from the theoretical level,and summarizes the three specific paths of destructive innovation of latecomer enterprises.On the other hand,it provides the path guidance for Chinese latecomers to catch up with disruptive innovation.