Research On The Program Form Of "National Treasure" From The Perspective Of Ritual Communication

On the occasion of the celebration of the 600 th anniversary of the completion of the Palace Museum,CCTV's yu lei team and the Palace Museum cooperated with eight national key museums in China to jointly create a large-scale cultural variety TV program National Treasure,which is mainly dedicated to digging into the cultural relics knowledge and national culture related to Chinese traditional culture in the field of culture and museology.The original intention of the creation of National Treasure is to build the public's "new understanding" and "re-understanding" of China's excellent traditional culture,and to awaken the audience's aesthetic needs for the value of China's excellent traditional culture in the "fast era" with cultural relics,so as to meet the audience's needs for high-quality spiritual culture.National Treasure in text content and external form to express,through the selection and the treasure of national cultural relics keeper,expert team,such as the performance of the participants,with "ritualized" link,process design,scene construction and music rendering,with a high degree of cultural consciousness to cultural relics,gives life,cultural relics of the creation and dissemination of Chinese excellent traditional culture and social value.The theory of ritual communication has become a relatively mature theoretical system through the research and accumulation of many scholars such as John Dewey,Rosenbull,Durkheim,Senford,James Carrey,etc.The domestic research on Chinese traditional culture from the perspective of "ritual communication" theory is also increasing.Therefore,from the perspective of "ritual communication",it is of great practical necessity and value of The Times to examine the program form of National Treasure.This paper takes National Treasure as the research object and studies the aesthetic form of the program based on the theory of "ritual communication".The paper consists of six parts:The introduction summarizes the research background,research status,research methods and innovation of this paper.The first chapter makes a diachronic analysis and summary of the theory of "ritual communication" represented by James Kerry and Senford,and differentiates the relevant concepts.The second chapter mainly studies the text form of the program from theperspective of ritual communication from the aspects of the typicality of cultural relics and the participants' sense of sacredness.The third chapter analyzes the formal characteristics of National Treasure from three aspects: process design,scene construction and music expression.The fourth chapter,from the perspective of the traditional Chinese concept of "Image-Number" thinking,studies the construction of ritual symbols in National Treasure from the two aspects of cultural symbols and the construction of communication value,focusing on the analysis of its cultural and social communication value.The epilogue summarizes the findings and problems of the research and looks into the future.