Research On Marketing Strategy Of C Publishing Company

As the cultural system reform going deeply,and the arrival of the "Internet +"era.Chinese book market is becoming more and more perfect,and the competition is becoming increasingly fierce.The book market marketing work,therefore,has become a publishing company C work center of gravity and priority,C publishing company in the rapidly changing market competition to survival and development,it must make full use of marketing concept to adapt to the modem market economy environment,consumer demand oriented,so as to carry out production activities and book marketing work.The purpose of this paper is to provide theoretical basis and decision reference for C publishing company to implement the combination marketing strategy on the micro level.Paper based on the combination of marketing concept,combining the theory of"4P" and "4C" theory,guided by the "4C" and "4P" theory for the realization of the means and ways,concrete analysis C publishing company of book marketing present situation and the existing problems,analyzes on the advantages of the combination of marketing strategy,further discusses the necessity and feasibility of the combination of marketing strategy.