Hunan Chinese Li System Terminal Marketing Program Study

Nowadays, the competition is so fierce in the book publishing industry that each publisher and publishing house is facing great pressure in many aspects.Starting with the big environment of publishing industry, this article recommends the situation of publishing domestic and abroad, and the definition and classification of marketing channel. It outlines the current marketing channel and its theory, and analyzes the superiorities and deficiencies of three marketing channel models comparatively.Based on the reformation and execution of the terminal sales network for Hunan HuaWenLiZhi Co. Ltd in 2007, it analyzes the particular channels and particular cases in the internal and external situation of the company, and points out the importance and necessity for carrying out the terminal sale for the company. The article recommends the aims, detail designs and execution processes of the terminal sale plan for the company. Marketing programs through the terminal before and after the sales, marketing costs and the competitiveness of detailed statistics and objective analysis, certainly the end of the marketing program marketing work HuaWenLiZhi Co. Ltd played an active role. Taking into account the special circumstances now, end the implementation of marketing programs in some areas is still in its early stages, with the marketing end of the constant deepening of network construction, operation and the growing maturity of sound, made after the effect of marketing efficiency and marketing should be will be further enhanced, and bring greater benefits for the company; At the same time, other publishers marketing channels have a certain reference.