Based On Consumerism, The Research Of Fan Group Culture In Pan-entertainment Era

The fans of pan-entertainment era are mainly a new generation of consumers represented by "after 90s”and "after 00s",which emphasize individual independence and self-display.Different with the ordinary consumers,fans of pan-entertainment era usually have considerable open concept and vision,which attach a great importance to the spiritual consumption.These fans prefer to choose more actively and identify for their idols,and willing to pay for their love things.In the pursuit of stars,the new generation of fans are not only more professional,but also more likely to involve.For asking deeper participation,they are eager to accompany their favorite stars to grow up together.Fans brought enormous social benefits,much uncountable economic interests and cultural influence for idols and pop stars today.But in the process of chasing those stars,fans get their sense of fulfillment and belonging,also the realization of self-awareness.Besides,fans of pan-entertainment era are multifaceted,complex and contradictory,which respect the truth and the spirit of independence,and be good at absorbing and re-creating from the existing cultural products and models.The fan-groups of the new age have unique characteristics and cultural style.They are not only consumers,but also producers.This paper takes observation and text analysis as the research method,compares the typical fans "after 80s" with the new fans "after 00s" in the cause of the star pursuit and the media using.Then it use the methods of virtual Ethnography(survey and interview),on the base of semiotics,sociology and communication theories to analyze the consumption behaviors of fans with theories of symbolic consumption and mass culture.We take the Luhan and his fans for example to analysis of the Idol's commercial value and popular reason in the era of entertainment,consumer behavior and cultural production.Fans of the new generation are obviously sticky for media tools and social networks,which have made a greater impact on mainstream culture.What is more,fans of pan-entertainment era have built their unique subcultural style and became an important part of the entertainment culture industry,influenced by the modern consumerism.This paper is based on the online participatory survey,text research and in-depth interview from October 13th,2016 to March 1st,2018.We studied the the new generation of fans group,observed their activities of chasing star,consumption and subtext creation,including "Lu fans" and so on.And during this period,we set up a questionnaire in BBS "douban group"(the number of people participating in the anonymous questionnaire survey come to 1505),and the results were statistically analyzed.In the meantime,the author visited 35 fans,such as "Lu fans","Xback","j-fans"an so on,through online and offline to interview their consuming attitudes and motivation in chasing star.At the same time,the author collected the interview records of "Lu fans" in the news report as the supplement.