Explore The General Laws And Characteristics Of Sports Media People's Transformation

In this work,Du Min,the chief editor of Shanghai Oriental Sports Daily,is chosen as the focus of this in-depth report.His identity has undergone many changes,including sports reporter of Xin Min Evening News,reporter of Xin Min Sports News,chief editor of Oriental Sports Daily,etc.It focuses on narrating Du Min's story,such as how he led Oriental Sports Daily to transform from a public institution into an enterprise,and gain profits from loss.Through the above description,this work can highlight Du Min's great efforts in transforming from sports media to the whole-sports industry chain to get out of the operation dilemma.In addition,his way to realize the second success by using deep heritage of new media and traditional media is also introduced.For these 20 years,Du Min has been working in the news industry,growing up from a reporter.There is no doubt that he is both experiencer and reformer in the whole process of media transformation.Therefore,carrying out the interview and making records of Oriental Sports Daily and Du Min can produce positive effects on case interpretation and commonality combing of the existing transformation of sports media,notably in the print media.As for the two selected key time,one is the date that Du Min handed over Oriental Sports Daily to the next chief editor.Another is the date that Oriental Sports Daily moved to the new building from the old one.