Research On The Construction Of Network Marketing System For Characteristic Agricultural Products In Xinjiang

With the advent of Internet era,the agricultural economy in China entered into a new stage.The market economic environment is going through dramatic transformation,which requires the agricultural enterprises to fast adapt to the new situation with the help of modern technology and new marketing ideas.The rapid growth of internet economy has given birth to a new marketing mode-Internet marketing,which could become the main marketing channels of the future.Also thanks to the supporting environment,information infrastructure and related regulations,internet marketing has expanded gradually from industrial products to agricultural products.The rapid emerging of e-commerce has attracted various industries to join in the “internet+” club.Owning to Xinjiang's special geographic location and climate,its special agricultural products are known and favored by many in China.The internet era has brought many challenges to this market,such as lack of famous regional brand,mixed authenticity and even inferior products etc.All of which are all affected the sales of its agricultural products.This paper analyzes the current internet marketing condition of agricultural specialties in Xinjiang,points out both the advantages and disadvantages faced by enterprises.Countermeasures and suggestions are put forward on the basis of network marketing system including internet marketing modes,supporting system,insurance system and application system etc.